Ayman Qarout

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This is how many people in your country use Facebook

Facebook is pleased with its growth on mobile devices, especially outside the US, and it wants everybody to know. It recently sent out a publication to its advertisers which breaks down user numbers by country for the first time, and includes a wealth of data about daily and monthly users as well …

World Bank

How to Run a Successful Social Media Sweepstakes

Shares 3K<p>Are you planning to run a social media sweepstakes to make your business stand out this holiday season?<p>Do you need a guide to ensure that …

Facebook: News Feed changes are aimed at 'low quality' sources

Some publishers may be justified in worrying about Facebook's News Feed changes, which are aimed at privileging smart articles over pictures of puppies. In an interview with <i>All Things D</i>, News Feed manager Lars Backstrom says that for now, the company is judging the quality of content by looking at …

Facebook: Brands Will Have To Work Harder (Or Buy Ads) For Your Attention — But Fans Still Matter

It’s going to get harder and harder for many businesses to reach fans on Facebook without paying for ads — that’s the message of sales material that the company sent to partners, as revealed in an Ad Age report.<p>A year ago, there were rumors that Facebook was holding back the organic (non-paid) …

AddThis Launches Smart Layers, Giving Websites Social And Personalization Tools That Adapt To Mobile

AddThis has released a new platform called Smart Layers, which it says can improve traffic and engagement by just adding a single line of code.<p>President and CEO Ramsey McGrory told me that Smart Layers both improves on the publisher tools that AddThis was already offering and introduces some new …

7 Social Media Tips for CEOs

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds.<p>More than three-quarters of executives …

Lessons From Amy's Baking Company: Six Things You Should Never Do On Social Media

Yesterday’s incident with Amy’s Baking Company Bakery Boutique & Bistro has generated a lot of conversation about what not to do on social media as a brand. But underneath the typical commentary about bad brand behavior and reputation management are tips anyone (yes, even you) can takeaway from how …