Ayelet Chovev

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Hgen-Dazs says no to synbio • Friends of the Earth

• Home<br>• News Releases<br>• Hgen-Dazs says no to synbio<p>Ice cream companies reject “extreme” genetically engineered vanilla<p>WASHINGTON, D.C.—Leading ice cream …

Ben Jerry's Ice Cream Pints

Unilever Scoops Up Talenti Gelato Brand

Unilever, the world's biggest maker of ice cream, acquired Talenti Gelato & Sorbetto to expand its frozen offerings and counter sluggish growth among …

Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories …

Coca-Cola Israel produces 2 million bottles in specially-wrapped, 3D-printed designs

Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers<p>Global chains are known for making …

Shaking off Spotify is easy for Taylor Swift; for everyone else, it's complicated

The music industry trembled when Taylor Swift — the only artist with a 2014 release that's sold one million copies — removed all of her music from …

Heineken Partners with Brands to Create Uber-Exclusive Luxury Goods

Already in his second year at the post, #Heineken100 Creative Director Chris Gibbs is looking into artisanal US brands to create pieces for the …

Facebook Touts Itself to Ad Creatives With Interview Show

Facebook is premiering a weekly video interview series produced by its in-house agency Creative Shop and its global marketing team to tout how brands …

‘Dumb Ways to Die’ Returns With a Trick-or-Treat Halloween Special

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a …

Facebook is now available through Tor for ramped-up privacy

The "deep web" is not only home to shady online drug bazaars where you can exchange bitcoins for drugs, but also portals where whistleblowers can …

5 top social media campaigns of 2014

When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?<p>Below are five of the most …

31 Reasons Living In Rome Ruins You For Life

That's amore.

Female Entrepreneurs Are Redefining The Business of Ice Cream

While the team behind Ben & Jerry’s reap all the press on how to do ice cream entrepreneurship right (by holding true to your values and selling for a valued $326 million in 2001), the new model has taken a different and increasingly female approach.<p>Consider Jeni Britton Bauer the creative force …

Chobani's Next Target: Babies

Chobani wants babies to go Greek. The yogurt maker, which helped pioneer Greek yogurt in the U.S., will target tykes with a new product called …