Alessandro Coltro

81 Flips | 2 Magazines | 6 Likes | 7 Following | 19 Followers | @AxelColtro | Influencer Marketing Strategist & Founder of gentscafe.co.

What are the Experts Saying About Influencer Marketing?

Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas …

How to Write Your First Influencer Marketing Strategy in 6 Steps

How to get a dress sold out? Get 50 Instagram users to wear it. This is what Lord & Taylor retailer did – and the campaign turned out to be a huge …

Why MICRO-INFLUENCER Marketing is ‘The Game’ in 2018.

Influencer marketing on Instagram is now a billion dollar industry!<p>With more than 700 million people scrolling through their feed each month, prices …

The costs, and benefits, of the influencer economy

Influencers on social media have the power to control retail brand conversations and impact consumers' purchasing decisions. But what price are …

What is Influencer Marketing: The Ultimate Guide

Is there any better way to fire your business brand at the customers? Yes, it is Influencer Marketing<p>Have you ever heard the significance of …

Marketer's Guide: How To Write An Effective Influencer Brief

<i>For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.</i><p><b>Creating An Effective Influencer Brief: The</b> …

Influencer Marketing Contracts: The 6 Items You Must Include

<i>For the latest influencer marketing news, resources, and case</i> studies, <i>subscribe to our weekly newsletter.</i><p>6 Critical Items To Include In Every …

The State of Instagram Influencer Video Marketing

2 Shares<p>Share Email Comments<p>Instagram is the influencer’s platform where it helps the influencers to expand their presence in online marketing …

Marketing

VERO: Why its an Influencer Paradise

VERO and the Future of Influencer Marketing<p>5 minute read<p>VERO – a new social media app – took over the conversation on the internet because it’s …

Factors to Look at When Identifying Influencers to Partner With - Veloce

What Factors to Look at When Identifying Influencers to Partner With?<p>Identifying influencers for your brand is tough. At least if they are going to …

Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again!

As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain verticals are particularly well-suited for this type of marketing. Beauty, food, crafts, decor and fashion are just a few. These categories are often aspirational …

Marketing

Influencers are People, NOT Campaigns

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no …

Public Relations

What Facebook’s (and Instagram’s) Latest Influencer Marketing Updates Mean for Marketers

Facebook Recently Rolled out New Capabilities that Will Give Marketers More Control over Influencer Content on the Platform<p><i>A version of this article</i> …

5 Ways To Work With Influencers Besides Just Gifting and Sponsored Blog Posts

<i>This week, INFLUENCE is joined by digital marketing expert,</i> <b>Stephanie Jenkins</b><i>. Stephanie is a marketing and public relations industry veteran with</i> …

Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form …

Marketing

The Ultimate Guide to Micro-Influencers

With the monumental success of influencer marketing, marketers have started to collaborate with micro-influencers. The reason being the knowledge …

Marketing

How to Use Instagram Influencer Marketing

You’ve been marketing your brand on Instagram for a while now, and you’re confident that you have the basics covered.<p>You’ve mapped out a cohesive …

Public Relations

The Most Common Tips and Mistakes of Influencer Marketing Campaigns

Influencer marketing is all the rage, but most brands pay for influence, not action. Shane Barker outlines the common tips and mistakes in most …

Influencer Relationship Management – How Brands Can Establish Real Connections with Influencers

Influencer Relationship Management or IRM refers to managing your interactions with influencers. The strategy draws inspiration heavily from Customer …

Creating an effective influencer marketing strategy

Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. …

Marketing

The Biggest Problem With Micro-Influencers (and How to Solve It)

By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when …

Influencer Marketing Challenges

Influencer marketing may generate excellent returns on your advertising spending. However, there are quite a few challenges that a firm has to work …

Marketing

Why data needs to play a bigger role in influencer marketing

<i>Influencer marketing is in a state of constant evolution, and has as many fanatics as brow-raising skeptics. But despite the critics, 2017 was</i> …

What are the Biggest Challenges in Influencer Marketing?

Influencer Marketing is a relatively new addition to the world of advertising, but it is not hard to see why it has gained immense popularity in the …

Marketing

Seeking Influencers: 3 Questions to Ask Before You Choose

Social media has created many exciting phenomena. One of the most interesting is that of the influencer. Often these are ordinary people, made famous …

Influencer Marketing Templates - The Ultimate List

Content Marketing, Execute, Marketing Trends<p><i>Acquire more customers and convert them into advocates with influencer marketing best practices from Chad</i> …

Marketing

5 key elements of planning an Influencer Marketing campaign

Influencer Marketing is a hot topic in the digital marketing space and it’s only going to get bigger and better as new platforms launch and content …

Marketing

The future of influencer marketing won’t involve influencers - ExpertVoice

Imagine if John Wayne had an Instagram account today. His profile picture shows him confidently smoking a Camel, with a simple caption containing a …

Public Relations

Influencer Marketing Ecosystem

When you hear the word “ecosystem,” the first thing that comes to mind might be nature. The term often refers to the interaction of living things in …