Awesome Man

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7 Things BuzzFeed Can Teach Brands About How To Be Social

Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with …

Marketing

Brands Aren’t Dead, But Traditional Branding Tools Are Dying

Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly influential book, <i>Information Rules,</i> in 1999 (Varian is …

The World’s Top 10 Most Innovative Companies in Advertising

These companies illustrate what the future of the business looks like.<p>1. GoPro<p><b>For letting everyone in on the extreme-sports video action.</b> Few companies have built their brand identity on the back of content as completely and entertainingly as the San Mateo, California–based camera maker. It’s no …

Why Do Big Agencies Struggle In Southern California?

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level …

Dutch Police Make Arrest In Teen Twitter Terror Threat

A teenager who tweeted terrorist threats to American Airlines has been arrested at her home in Rotterdam, the Netherlands.<p>Wessel Stole, an official spokesperson for the Dutch police, told Business Insider:<p>We're not in a state that we can communicate any state of charges at this point. We just …

American Airlines

Twitter’s CEO And Other Top Shareholders Won’t Be Selling Shares

Twitter this morning signaled to investors that its founders and board still believe in the long-term value of the company, with news that CEO Dick Costolo, plus co-founders and board members Jack Dorsey and Evan Williams, as well as Benchmark, have no intention of selling their shares of Twitter …

MSNBC And NowThis News Team Up For New Series, “15 Seconds To Truth”

Get ready for 15-second news segments on MSNBC.<p>Following an announcement in January that NBCUniversal News Group had made a strategic investment in mobile news startup NowThis News, the companies are announcing their first collaboration on regular programming, with a show called “15 Seconds to …