Auwes Asmail

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The 7 Most Important Metrics for Your Content Marketing Campaign

<i>Content marketing can be highly profitable, but only if you know how to measure, analyze, and improve your effectiveness.</i><p>How can you tell if your content marketing campaign is actually working? You can get a general feel, based on how people talk about your content and how many new leads you're …

How Material Design Makes Color Easy

245<p>SHARES<p>Material Design is Google's signature style when it comes to designing their apps and websites.<p>A significant part of Material Design is the …

Material Design

5 Resources Content Marketers Cannot Live Without

Let’s face it, content marketing can be difficult. Finding the time and inspiration to successfully develop, publish and promote great content can …

5 Tips to Write a Blog Post People Will Actually Read

If you’re reading this blog post, then you probably have felt the familiar sting of writing something you were really excited about, only to discover …

Creative Writing

This Writing GPS Helps You Create Ridiculously Good Content

<i>This article is based on excerpts from</i> Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content <i>(Wiley, September 2014).</i><p>The writer …

5 Ways To Appear More Like An Expert - Rather Than A Narcissist - In The Digital Age

Whether you’re selling vacuum cleaners or you’re offering consulting services, consumers want to buy from someone with proven expertise. The good news is, today’s digital world allows you to declare that you’re an expert with relative ease. The bad news is, you’ll be competing to gain attention in …

Digital Age

How Content Marketers Can Tell Better, More Strategic Stories

As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling?Maybe you already know how to build …

Marketing

4 Content Marketing Tools to Deliver on Your Digital Marketing | Inc.com

It takes the right tools to really make the kind of impact you're after. With so many content marketing tools on the table, how can you tell which one's the right fit for you? It's all about matching the details with the best practices of digital marketing.<p>Sound overwhelming? Don't worry--the …

Marketing