Austin Muriuki

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10 CEOs Make Predictions For Marketers

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about PRTech, the …

Machine Learning

Entrepreneurs, Leading Startup News, Video & Resource Portal

Startup News - Entrepreneurs, Startup stories, networking events and learning resources in one place. Be Successful with Bizztor.

The Hard Truth No One Tells You About Being an Entrepreneur

Hard truths that nobody will tell you about being an entrepreneur<p>As I write this, I've been an entrepreneur for 7 years. Some entrepreneurs say they were born that way. Not me. I was a corporate guy. Happily so. Until I was fired. And then I wasn't a corporate guy any longer.<p>During the first two …

Entrepreneurship

7 Stoic Mottos Every Entrepreneur Must Embrace

For those of us who live in the real world, there happens to be one school of philosophy made for us: Stoicism.<p>Philosophy's absence from the business world is a big mistake.<p>By and large ignored by popular culture and forgotten by the media, modern philosophy has been delegated strictly to the …

Self-improvement

8 Tips on Selling Your Ideas to Influential People | Inc.com

The most successful people in business often have friends in high places. Yes, it's certainly possible to get ahead purely with financial acumen, a product or service customers can't live without, or knowledge and experience that makes you irreplaceable. But often, it's about who you know--people …

Leadership

Look Within: A Mindfulness Shift

<b>Look Within: A Mindfulness Shift</b><p>You sit quietly in the dark room with your eyes closed. Your foot itches, so you scratch it, which reminds you that you need to buy new running shoes. Maybe you should go for a run after this? You catch yourself - stop the thoughts, repress them. You will your mind …

Think Less, Think Better

A FRIEND of mine has a bad habit of narrating his experiences as they are taking place. I tease him for being a bystander in his own life. To be fair, we all fail to experience life to the fullest. Typically, our minds are too occupied with thoughts to allow complete immersion even in what is right …

Mindfulness

The world's 50 greatest cities - according to you

Brands That Make You Aww

<i>By Alison Martin, Director, Kantar Worldpanel</i><p>The idea that shoppers are loyal to brands is a myth in the world of FMCG. To ensure your product is chosen above the rest, it needs to speak to the person at the moment of purchase at every single possible occasion of purchase.<p>In many sectors, brands …

Advertising

Mindfulness Benefits - A Summary of the Benefits of Mindfulness

<b>A clear summary of the benefits of mindfulness and how YOU can use mindfulness to enhance your quality of life.</b><p>Mindfulness, whether practiced as a …

6 Key Ways Design Thinkers Approach Problems

How design thinkers think.<p>Design thinking is a popular strategy for solving thorny problems, both inside and outside the business world. Countless articles detail how to do it. This is not one of those posts. This is a look at how veterans of the process <i>think</i>: what goes on in their minds when they …

Design

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," …

Marketing

Meet the top 100 business visionaries creating value for the world

At Business Insider, we believe capitalism can and should be a force for good. With this inaugural edition of <b>Business Insider 100: The Creators</b>, we are celebrating leaders who embody this spirit.<p>Many rankings focus only on those who have achieved great financial success. Our CEO Henry Blodget sums …

Startups

We behave a lot more badly than we remember

By Francesca Gino, <i>Harvard Business School</i> and Maryam Kouchaki, <i>Northwestern University</i><p>In a 1997 U.S. News and World Report survey, 1,000 Americans were asked the following question: "Who do you think is most likely to get into heaven?" According to respondents, then-president Bill Clinton had a 52 …

Psychology

3 Easy Mindfulness Meditation Techniques to Practice at Home or at the Office

We've all had those moments where we're not sure whether to scream, run and hide or drop everything and get on the next plane to a faraway island. Whether work life, personal life or the delicate balance of the two is causing you stress, there are better ways to dealing with life's pressures than …

Mindfulness

How to Build A Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

Small Business

10 Steps to Becoming a Better You | Inc.com

Maybe you're missing that "pep in your step" lately, or perhaps you're feeling on top of the world. Whichever category you fall into, it's never a bad idea to make new strides toward a better you. So how do you change? How do you become more engaged with family and friends? How do you become a …

Restaurants

Customer Experience Is the Future of Design

February 19, 2016There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a …

Customer Experience

25 stunning photos of Europe's best beaches, according to TripAdvisor users

TripAdvisor's latest beach rankings in its 2016 Travellers' Choice Awards, which ranked the best beaches in the world and in Europe based on millions of user reviews, provide ample inspiration.<p>From a blue lagoon on a Greek island to a serene Baltic beach with golden sand, the winning beaches on …

European Travel

6 Men's Style Trends You'll Definitely See In The Future

Dark denim, twill chinos, lace-up wingtips and more burgundy. These are the things men will wear in the future -- or as some people call it, the year ahead.<p>It's the very near future. And while Daft Punk is awesome, we still won't look like something out of Tron anytime soon, according to the …

Men's Fashion

2 Strength Exercises Every Runner Should Do | Men's Health

The lunge and stepup combination creates unstoppable, power-packed legs that go faster for longer.<p>You can plug one of these movements into a total-body circuit as your leg exercise.<p>Or you can program a 10-minute lower-body workout. Choose either the lunge or the stepup (or mix between both!), and …

The 4 top rebranding trends of 2015

Rebranding is the process of taking an established product and giving it a new look and feel as a means of differentiating it from its rivals while …

Dollar cost averaging January 2016

A trader on the floor of the New York Stock Exchange during the afternoon of January 4 in New York City. Andrew Burton/Getty Images<p>Financial markets have started 2016 in turmoil, with a particularly disastrous Friday seeing US stocks sharply down.<p>Fortunately for investors, there's a smart, …

Investing

Evolution Or Revolution? New Vs Old Mercedes-Benz E-Class

After a long campaign filled with teasers and sneak peaks, Mercedes unveiled the new E-Class at this week’s NAIAS only to showcase a car that to …

Mercedes-Benz E-Class
Philippines

This one diet can sharpen your brain and help you live longer

Intermittent fasting offers a plethora of health benefits — and may even help prevent Alzheimer’s and Parkinson’s<p>The new year is a popular time to contemplate our relationship to calories, usually with the goal to reduce caloric intake. But in the last decade, our understanding of how the body …

Holistic Medicine

Christian Bale quits Ferrari film over weight gain worries

Once upon a time, back in 2004, Christian Bale lost an awful lot of weight to take on the lead role in <i>The Machinist</i>. Straight afterwards, he had to …

Christian Bale

Hackers have figured out a way to defeat a key protection on online accounts

It requires an extra layer of proof before anyone trying to log in gets access to an account.<p>After the password is entered correctly, a temporary code known as a one-time password, or OTP, is sent to the account owner's cellphone. The code is then entered to log in to the account.<p>That way, even if …

Google Play

10 things in tech you need to know today

<b>1. SpaceX's latest attempt to land a rocket failed.</b> It attempted to return a rocket to Earth and have it land on a launch pad, but it didn't land properly.<p><b>2. AOL is considering changing its name.</b> We talked to AOL CMO Allie Kline about the company's brand.<p><b>3. Advertising company Publicis Groupe is</b> …

Google Play