Austin Adrian

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Salt Lake City's Secret to Escaping the Recession

The 4 Gutsy Trade Secrets to Increase App Downloads

Co-founder and CEO<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Building your app is just 30 percent of the entire lifecycle of your startup. It is, getting customers to use your app consistently that is the toughest part.<p>Three years back, if you had launched an app on the App Store, …

Apps

Franchise Players: I'm On My Own, But Not Alone

Reporter<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Franchise Players</i> <i>is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email</i><i>ktaylor@entrepreneur.com</i><i>.</i><p>After losing his 15-year-old business to the …

Entrepreneurship

The Biggest Legal Mistake Entrepreneurs Make

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs are always looking for ways to cut costs and maximize value. Many think of legal services as an area of possible savings, trying to use DIY legal services to replace the advice and expertise of an actual lawyer. This …

Small Business

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FORTUNE — In recent weeks, the arrest of Bitcoin Foundation’s Charlie Shrem and the near collapse of Mt. Gox, the world’s largest Bitcoin exchange, have added plenty more debate over the virtual currency’s survival and future. Of all the talk, however, what’s often overlooked is that the payment …

Why Silicon Valley wants to hack the food industry

Can you make mayonnaise without eggs or meat without killing? Tech firms and investors believe they can transform food the way Apple changed phones<p>We stood in an airy San Francisco warehouse, staring at two plastic cups of gleaming mayonnaise. A golden retriever snored lightly in a patch of …