Aurelia Noel

181 Flips | 2 Magazines | 1 Like | 55 Following | 5 Followers | @AureliaNoel2017 | Keep up with Aurelia Noel on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Aurelia Noel”

Facebook is putting ads everywhere in hopes of finding the next News Feed

Instagram? Messenger? WhatsApp? Stories?<p>Facebook has a cash cow. It’s called News Feed, and for the past five years, it has been the company’s core moneymaker and source of revenue growth.<p>But there is a problem looming: Facebook has been saying for the past year that it is running out of places to …

Tesla’s new head of AI and Autopilot Vision comments on his new role

Yesterday, Tesla confirmed that it hired Andrej Karpathy as the new head of AI and Autopilot Vision. It’s a significant change for the young scientist who has been mostly focused on research and academics.<p>He will now have to deliver real-world applications – something that he commented on following …

How to create Spotify group playlists in Facebook Messenger

Whether you're planning to spend countless hours in a car with your friends or have people over for a cookout, creating a playlist full of songs everyone can enjoy can be a stressful process. With Spotify's newest feature, however, making a playlist can become a collaborative effort.<p>It's called …

Facebook Chases TV’s $70 Billion Stash With Its Own Video Series

With the $70 billion TV advertising market in its sights, Facebook Inc. is starting to bankroll the creation of video series that will begin to …

The Future of Artificial Intelligence in Social Media

ACCORDING TO RESEARCHER GARTNER, AI BOTS WILL POWER 85% OF ALL CUSTOMER SERVICE INTERACTIONS BY 2020.AI (Artificial Intelligence) has been a hot …

PwC Forecasts Dramatic Desktop Search Declines As Mobile Cannibalizes Revenue

Paid-search campaigns running on desktop and laptops are estimated to decline 3.7% to $14.7 billion by 2021, but the combined share of total Internet …

Mobile Devices

LiveRamp Adds People-Based Search Targeting For Google Customer Match

Marketers can now target individual consumers in Google search queries even when they don't have the correct email address in their customer database …

Associated Press News

Amazon Debuts London Music Show 'Live Events' Service Exclusive to Prime Customers

Amazon has started running and promoting its own live music gigs in the U.K. as an extra incentive for customers to sign up to its Prime membership (via <i>Engadget</i>).<p>Called Prime Live Events, the initiative will offer music concert tickets at iconic London venues by major artists performing "up-close …

The 11 Powerful Habits of Truly Happy People

Happiness isn’t an accident—it’s a habit.<p>When we think of happiness, we typically think of things that bring us immediate pleasure—a decadent meal, a …

What does voice search mean for your local SEO strategy?

<b>The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search</b> …

Local Search

Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker …

Surface Laptop,Windows 10S: Everything Microsoft just revealed

It's back to school for Microsoft.<p>Microsoft wants its laptops and software once again to have a prime place in the classroom, where it once held a stronghold until Google's cheap, efficient Chromebooks came along.<p>At its EDU event on Tuesday, Microsoft announced a new Surface laptop, along with some …

Facebook passes 1.94 billion monthly users, 1.28 billion that use it daily

Facebook ($FB) has released its first-quarter 2017 earnings and revealed that it’s inching ever so close to having 2 billion people worldwide use the social network. It now counts 1.94 billion monthly active users, an 18 percent increase from a year ago. And 1.28 billion people use the service …

Hertz Ties Search To Mobile Proximity Marketing

Google Maps is crowdsourcing information based on people sitting in traffic, as mobile phones running Apple or Google operating systems use data and …

Advertising Industry

Mobile now accounts for the majority of digital ad spending, according to IAB

Digital ad revenue grew to $72.5 billion in 2016, up 22 percent from the year before.<p>That’s according to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Interactive Advertising Bureau (a trade group for online publishers and advertisers).<p>The report also says that …

Digital Advertising

Spotify Turns to Blockchain Technology to Pay More Royalties to Artists

Spotify has announced its acquisition of blockchain technology company Mediachain Labs to help it reward online content owners with royalty payments.<p>The news, first reported by <i>VentureBeat</i> on Wednesday, was relayed via a Spotify press release which has since been removed from its website, explaining …

Advertising Agencies Hit With New Competitive Threat

There’s a new threat on the horizon for advertising agencies. Leading successful service providers including Accenture, Deloitte, KPMG, IBM, McKinsey and PwC are acquiring advertising companies. Why should you take note of this movement if you’re not in the advertising business? Because it serves …

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Adventures In Data Storytelling: Three Key Traps To Avoid

As your organization seeks to become more data-driven, data will become an integral part of all communications. It should play a key role in your business meetings, internal conversations, and other daily interactions. As more of your people are exposed to data that is both relevant and crucial to …

Data Visualization

Click fraud, ad blockers and fake news: How programmatic became problematic

<i>by Justin Choi, founder and CEO, Nativo</i><p>If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting …

The Weirdness of Juggling Many Different Roles at Work

It’s very likely that, even in the last 24 hours, you’ve switched so seamlessly between being a friend to an employee, boss to parent, or customer to …

Elon Musk Just Outlined How He'll Merge The Human Brain and AI

by Sarah Marquart April 20, 2017 Artificial Intelligence 63981<p>Musk’s History of AI Concerns<p>Elon Musk has made it clear that he is concerned about the …

Several Google engineers have left one of its most secretive AI projects to form a stealth start-up

Google has slowly been pulling back the curtain on homegrown silicon that could define the future of machine learning and artificial …

Flipboard enhances video offering, addresses brand safety and fake news

Custom news curation app Flipboard today announced that it is opening the platform up to standard VAST video advertising for brands, bringing the …

Advertising

With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic

Bots, fraud and particularly brand safety—given YouTube’s recent controversies—are among the reasons “programmatic advertising” has become a dirty …

Amazon And Advertising: A Margin Thesis

Amazon (NASDAQ: AMZN) has a potential catalyst for long-term appreciation that investors should consider in an evaluation of an overall thesis for …

Amazon Studios

Twitter Announces Mid-Roll Video Ads, Continuing Focus on Video Monetization

Twitter has announced that they're rolling out in-stream video ads, their latest effort to capitalize on the video trend and generate business around …

Publishers are seeing another big decline in reach on Facebook

The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt …