Audrey Rouquette

2,600 Flips | 9 Magazines | 2,613 Likes | 2 Following | 105 Followers | @AudreyRouquette | "Stay Hungry. Stay Foolish." - Steve Jobs

Twitter Was Far More Positive During Hillary’s Speech Than It Was During Trump’s

On Thursday night, as the world watched Hillary Clinton become the first woman to accept the nomination for president of a major U.S. political …

Will Programmatic Advertising Ruin Your Music Streaming Experience, Too?

If you’ve ever listened to Spotify, you’re probably familiar with the line “Wanna break from the ads?”<p>Indeed, about 30 million people do “wanna break …

The New Age of Creativity is here!

The Cannes Lions is back! The biggest extravaganza of the advertising world! Some call it the equivalent to the Oscars of the advertising industry. …

What You Need to Know About Influencer Marketing

To quote The Princess Bride, "You keep saying those words, but I don't think it means what you think it means." Let's really get into what Influencer Marketing is and why you should be deploying it a lot more.<p>In two previous articles, I talked about how <i>Influencer Marketing Delivers 11X ROI Over All</i> …

Google Study Shows Video Content Become More Important for Ads and Multi-Device Marketing

Video content and ads are reaching new new audiences as mobile technology and internet speeds improve.<p>Online video has come a long way from the time when grainy, minute-long clips took half an hour to download. And with advances in mobile technology and internet availability, consumers are watching …

How to create your best social marketing video

<i>(c)iStock.com/Georgijevic</i><p>Social video content is the future. According to Cisco, video will account for 69% of all consumer internet traffic by 2017 …

4 Benefits Of Outsourcing Social Media Marketing Tasks

Thinking of outsourcing social media marketing activities to get a grip on ever-evolving platforms, algorithms, and audiences?<p>You’re not alone. …

4 Reasons Why Your Content Marketing Is Falling Short

More than three quarters of all business-to-consumer marketers use content marketing to promote their companies.<p>With business-to-business companies, …

Everything You Need to Know About Social Video Marketing in 2016 and Beyond

Cloud-based video creation service Animoto shares its best social video tips for SMBs and marketers.<p>Marketers and SMBs plan to spend more on video over the next 12 months, and it's no wonder--we're rapidly headed towards a world in which the written word will be obsolete.<p>In marketing, video is an …

25 Coolest Women in Silicon Valley Right Now

These are the women game-changers in the male-dominated tech industry.<p>The tech industry has a reputation for being male-dominated, but women are carving out a growing and increasingly important presence. Our recently released edition of the Silicon Valley 100,our annual list of the people who …

3 Critical Business Skills You Need to Master -- Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Entrepreneur has affiliate partnerships so we may get a share of the revenue from your purchase.</i><p>No matter how you define being an entrepreneur – inventing a product, starting a business, or being innovative at the company you work for – …

Business Strategy

Starting Up? You Ignore These Practices, You'll Be Done in a Year

Three simple management habits predict success. Do yourself a favor: Start them now!<p>Its an exciting time to be involved in startups, especially with so much practical advice easily at hand. People are eager to share their knowledge on new product development, venture capital funding and the startup …

Digital advertisers should take a page from Snapchat’s playbook

Ads can be a natural extension of the experience.<p>Aren’t TV and YouTube ads the worst? Jarring, loud interruptions that ignore the media around them. They’re never in the same aesthetic tone and lack relevance to the programming they accompany. Sure, they can be muted, skipped over, theoretically …

Campbell’s CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive.<p>That revelation came to light …

Advertising in Pokémon Go won’t stop at sponsored locations

The maker of Pokémon Go has already said sponsored locations are coming to the game, and there’s speculation that an early sponsor might be McDonald’s. Now an investor in Niantic Labs, the game-maker, says sponsored items are in the pipeline.<p>David Jones, whose firm You & Mr Jones became Niantic …

How shops and restaurants are creatively cashing in on 'Pokémon Go'

It was a typically hot and humid July day near Orlando, Florida, when employees of Cocina 214, a Tex-Mex diner, noticed an unusual crowd of people …

Speed Dating Your Way to a Startup Soulmate

Think peanut butter and jelly. Or Cleopatra and Marc Antony. Or pen and paper. All capture that special something, that special partnership, that comes when two great things just go together. Something similar can happen when you’re starting a business. Going it alone may make sense, but for many …

How to find side project marketing ideas

In this post, I want to share a practical approach to how to come up with side project ideas.<p>Before we start, allow me to quickly recap three things about side project marketing:<p><b>Taking time and effort away from building your business to work on a side project is a big choice and one that isn’t for</b> …

The #1 Thing Holding Entrepreneurs Back & the 3 Steps to Defeat It

<i>Brian Shimmerlik is the Co-Founder and CEO at Vengo, which produces digital wall-mounted vending machines. He earned his BBA at the Ross School of Business and his MBA at NYU Stern. Brian recently spoke at The Blackstone Charitable Foundation Texas Announcement and his remarks can be viewed</b> …

Photography SEO and Web Marketing Workshop: Increase Instagram Followers With These 10 Tips for Photographers

You are watching a free tutorial from Photography SEO and Web Marketing Workshop.<br>To view the entire course, upgrade to Premium or purchase it in the …

Author Marketing Mastery #26: Ten Twitter Tips Authors Must Know

Authors are often reluctant to give Twitter a try. After all, for those who write entire books, it might seem improbable that we can connect to our …

Social Media

The Ultimate Guide to Social & PR Branding [Free Toolkit]

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. Here's everything you need to know.

The Art of Advertising and How It Affects Our Brain

Advertising has been around for as long as someone has had something to sell. It is all about promoting your product to your prospective buyer in …

Posters

Amy Schumer and Seth Rogen Banter About Equal Pay in New Bud Light Spots

Everyone from ad agencies to the U.S. women's soccer team are bringing to light the vital issue of equal pay for women, and now, it's Bud Light's …

How to Target Local Customers With Facebook Ads

Do you want to connect with local customers on Facebook? Have you considered targeting them with Facebook ads? Facebook ads offer a quick, easy, …

How Startups with Little Funding Can Get Top Notch Developers

Hiring a developer? Here's what to look for before bringing one on board.<p>Startups typically lack funding and promises of investments, which can create an issue when it comes to paying for top notch developers and crucial staff. You can still attract top developers with a small budget. Be creative …

How bicycle advertising will save the world

Biking, brands, and a body by Cooper — all in scheme to ease traffic congestion in London.<p><b>If you run 5K races or attend charity events</b>, you probably have a drawer full of “gimme” shirts — advertiser-laden jerseys tucked into event goodie bags, of a quality high enough to wear to the gym or in the …

Bicycle Commuting

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other …

Meet microinfluencers: The next generation of influencer marketing

Influencer marketing - using bloggers and social media aficionados to promote your service in an authentic way - is on the rise.<p>Consumers are tired …

Public Relations