Ashley Williams

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Top 10 Reasons You Must Leverage Purpose To Build Your Brand

There is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, the environmental degradation, to loss of biodiversity, and beyond. But any sober assessment of whether this is likely to …

Top 10

12 documentaries on Netflix that will make you smarter about business

The online movie and TV service has a vast cache of business and tech documentaries that anyone with a subscription can watch instantly. The topics range from profiles of great tech innovators like Steve Jobs to deep dives into industrial design.<p>Each of these 12 documentaries offers an entertaining …

Bill Gates

Marketing: Building A Customer-Centric Marketing Ecosystem

Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized and empathetic approach. While it’s true that marketing’s main efforts have always been focused on gaining customers, in the past few …

With the Internet of Things, brands can take marketing to the next level

What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY's CMO David Berkowitz, it's an unusual, …

Internet of Things

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

Some of my favorite tools posts end up being the ones where people share the specific tools they use to get jobs done.<p>There’s power in knowing the …

Mobile Marketing: 4 Ways To Keep It Relevant

When it comes to consumer attitudes and perceptions about mobile marketing, there’s good news and bad news.<p>The good news, according to a 2014 study by Hipcricket, is that mobile marketing is actually reaching consumers. Two-thirds of consumers have received a text message or mobile alert from a …

3 Ways to Use Pricing as an Effective Marketing Tool | Inc.com

Pricing whatever product or service you want to sell can work a few different ways. One thing you want to make sure of is that no matter how you set up your pricing, the customer should be getting more perceived value than the price they paid would suggest. You want the customer to spend money, but …