Ashley Mamula

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Why Your B2B Brand Should Adopt a Social Media Advocacy Program

Your company has a lot of assets that help it in the marketplace – everything from the popularity of your brand to carefully-crafted ad campaigns …

How to Craft the Perfect Instagram Bio for Your Business

Can you, in the space of a (vintage) tweet-and-a-half, sum up your business presence? That’s the question posed by Instagram’s 150-character …

7 Reasons You Need A Crisis Communication Plan Today

A crisis communication plan is designed to do one thing: Provide everyone with a roadmap when the business gets a bit of negative news – including …

How Social Media Leaders are Changing Their Ads to Be More Native

Instagram is at it again! If you’ve been following our blog, you know Instagram is going through a lot of changes as it deals with newfound attention …

How B2B Brands Can Utilize GIF’s in Their Social Media Strategy

Chances are, you’ve already seen them popping up in your social media feeds: seconds-long repetitive moving images called GIFs, short for “graphic …

Hops + Handshakes Ep. 9: Helping Small Businesses Bring Their Ideas to Market

<b>The Purpose of Hops and Handshakes</b><p>Human conversation is filled with vital moments that are difficult to capture and easy to forget over time. …

Brand Voice pt. 1: 3 Steps to Defining Your Brand Voice

If someone covered up your logo would they be able to differentiate your content from a competitor? Would the reader recognize your brand through the …

Top 4 Social Media Content Curation Best Practices

Social media marketing is admittedly something of a moving target, and for a while it seemed like content curation was the answer. Faced with an …

The Importance of Visual Consistency on Social Media

Imagine you’re about to buy something online: something you’ve wanted for a long time, with a reasonably large price tag attached. You see an ad in …