Ashley DeCecco

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10 Google Analytics Features You Need to Understand

Google Analytics is essential for anyone with a website. By understanding your consumer behavior on your website using Google Analytics, you’ll be …


5 reasons template sites are killing custom design

There was a time in the early 2000s when the idea of creating and designing a website for your business was a scary proposition. The price was high, …

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel.

Marketing Strategy

Capitalize On Social Media With Big Data Analytics

Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true …

Don't Make These 3 Social Media Mistakes

The buzz about the importance of social media is at crazy levels.<p>It seems everyone is obsessed with the desire to build out a powerful social media platform and campaign.<p>Certainly social media marketing is important. But it sure ain’t new. For centuries word of mouth has been both the most …

New Google AdWords Products and Partnerships Focus on App Attribution

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within …

Google AdWords

5 Ways Brands Are Using Tumblr to Stand Out

This story originally appeared on<p>If you prefer your brand’s social media shaken, not stirred, consider using Tumblr. In doing so, you’ll join nearly 234 million other blogs on the platform, which has amassed more than 109 billion post since its inception in 2007, by Tumblr’s own …

Social Media

10 Next-Level BBQ Ideas: Drinks, Decorations, Dessert, and More

Bowl over your guests with an eye-popping punch that lets nothing go to waste.


Google launches all-out assault on mobile advertising, cross-device conversion, and in-store ROI

Just weeks after the much-hyped “mobilegeddon” search engine shift designed to promote mobile-friendly websites, Google launched an all-out assault on the mobile advertising ecosystem today.<p>The provider of the now-venerable AdWords self-serve advertising platform announced new interactive ad …