Ashley Annin

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How to Know Exactly What Content to Deliver to Convert More Prospects - Copyblogger

Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting …

Video Email Marketing Delivering 50% More Click-Throughs

Email marketing has traditionally consisted of written content — after all, it’s an email. However, Forbes found that brands who used video in their …

The 10 things in advertising you need to know today

<b>1. Details on Snap's IPO are expected this week.</b> The IPO is expected to be $25 billion and is rumored to be happening in March.<p><b>2. Budweiser's Super Bowl ad is about one of its immigrant cofounders.</b> It tells the story of the brand's German cofounder's journey to the United States — but the brand …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Oops! Even the most experienced entrepreneurs make mistakes when pitching investors. Amy Errett (CEO and Founder of Madison Reed) and Matt Fiedler (CEO and co-founder of Vinyl Me, Please) share the lessons from their mistakes.<p>Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing …

Entrepreneurship

First images of unique Brazilian coral reef at mouth of Amazon

The discovery of the 600 mile-long reef in 2016 stunned scientists but oil companies are planning to drill in the area<p>The first images have been released of a unique coral reef that stunned scientists when discovered in 2016 at the mouth of the Amazon.<p>The 600 mile-long reef is expected to reveal …

4 SEO Mistakes You Need To Fix Now

If you care about the success of your business, you must, by proxy, care about how you rank in search engines when users query relevant keywords. You’ve recently decided to focus on search engine optimization (SEO), and you’re seeing improvements, but they’re very gradual. You might look at the …

Google Analytics

Marketers Reveal How They Create Content That Works

Figuring out the types of content to focus on is among marketers top priorities... and biggest challenges.<p>Content marketing--like every other type of marketing--continues to evolve as new social channels emerge and audience preferences and habits shift. It can be challenging for marketers at the …

Marketing

3 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll …

Marketing