Christopher Ashcraft

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Try These Low-Cost Ideas For Using Video In Your Content Marketing

Video is an essential tool to have in your content marketing toolbox. Just look at these statistics:<p>Including a video on a landing page can increase conversion by 80%.<br>• Video in an email can increase click-through rate by 200 to 300%.<br>• YouTube’s mobile video consumption increases 100% every year.<p>One …

Marketing

From $0 to Millionaire: How 6 Entrepreneurs Went Broke, Then Became Successful

When they hit rock bottom, they turned disaster and persistence into millions.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Going broke. Hitting rock bottom. Crashing and burning. Whatever you call it, these mega-successful entrepreneurs—and members of The Oracles—have lived it. They …

7 Things You Must Do Before Quitting Your Job or You're Screwed

Leaving your job to become your own boss without going broke requires setting the groundwork just right. Few people do.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The prospect of quitting your job and becoming your boss is both liberating and scary as hell. But, instead of being …

5 Keys to Becoming a Super Effective Leader | Inc.com

No matter how successful a businessperson you might be, leading others is a very real challenge for many. And while we know that anyone can lead, not everyone can lead effectively.<p>What are the keys to being a remarkably effective leader? Read on to find out.<p><b>1. Communicate</b><p>Communication, especially …

Goal Setting

5 Secrets to Writing Sales Emails That Prospects Will Reply To

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are your prospecting …

​Don’t Have Time to Work Out? Here’s Why That’s Total BS | Men’s Health

I’m never easy on Preston. Gym Jones is considered one of the most hardcore gyms in the world, and I give Preston the most difficult of goals to achieve. I don’t give him a break, but he hits all the targets I set for him, and always goes above and beyond.<p>The reason Preston is so fit is simple: …

10 Things Great Bosses Do Every Day

We've all heard the adage, "People don't leave bad jobs; they leave bad bosses." It makes great fodder for after-work gripe sessions, but is there really any data to back the claim up? As it turns out, there's a ton.<p>In one study, 61 percent of those working for bad bosses said they were looking for …

6 Shocking Tools Every Customer Service Rep Needs From Your Company In Order to Give Great Service | Inc.com

Bad customer service is rarely the fault of a specific customer service rep. It happens because management has failed to equip its service staff with the culture, training, and support they need. Give your team these 6 tools and watch them smoothly convert problems into opportunities.<p><b>1. The</b> …

Customer Service

The Massive Change LinkedIn Just Made (and How To Take Advantage) | Inc.com

As the world's largest social network for professionals, LinkedIn is a virtual treasure trove of data.<p>And, in the midst of rolling out its new desktop interface, LinkedIn recently announced some enhancements to its internal search engine that will open up new ways to find your ideal prospects on …

CEOs

5 Effective Ways to Change Your Behavior And Improve Your Life | Inc.com

Lets be honest: Change Is hard. And sometimes we set goals that we can't meet. Stuff happens. Most of the time, however, it's "stuff" that we have full control over.<p>If you're stuck and looking to change up your strategy to set better goals and be more productive, here are five things that will make …

Procrastination

What is Content Marketing? - Small Business Trends

Like it or not, the dawn of the digital era has completely redefined the way companies engage with customers. The web is now awash with dime-a-dozen …

8 Tips on How to Make Awesome Explainer Videos

Video is an excellent medium to convey a message. So before getting started on your own explainer videos, follow the tips as outlined here.

Infographics

6 Keys To Giving Positive Feedback That Drives Better Results | Inc.com

If you want to create a culture of continuous improvement, then create a culture of recognition. Everyone wants to come to work to do a good job, very few people are just doing it for the money, and if we can find ways to recognize them to feed their self-esteem, it will encourage them to continue …

Employee Engagement

Want to Be a Better Communicator? 5 Ways to Improve Communication | Inc.com

One of the most difficult things for just about everyone is communication. No matter what you do or what business you're in, miscommunication or bad communication with another person is probably something that you have experience with, perhaps even on many occasions.<p>I have a theory that explains …

Leadership

4 Tips From a 26-Year-Old Who Built a $10 Million Consulting Business

<i>This article originally appeared on Entrepreneur.</i><p>Unlike many entrepreneurs, Sam Ovens figured out very early on that the nine-to-five wasn’t his …

To Defuse an Argument, Think About the Future

If you’re caught up in conflict with someone, there are a few practical strategies that can help you resolve the situation. These strategies include seeking compromise, taking the other person’s perspective, being humble, trying to forgive, and not casting blame. But personal conflicts are …

Ten Zombie Phrases That Will Kill Your Resume

We are realizing slowly that when you try to hire great people through mechanical means by searching their resumes for keywords, you don’t get the results you want.<p>You have to hire people through human means, by engaging with them as people rather than as bundles of skills and professional …

Employment

How to create your first mobile app?

Ideas for mobile apps have become extremely common among the average person. While ideas are plentiful, the ability to build and execute a launch is …

31 Free Entrepreneurship Courses Worth Taking in 2017

• 522shares<p>Do you want to launch a business this year? Or may be you need help to grow your business. You can now take excellent entrepreneurship …

Entrepreneurship

How to own the room during a speech or presentation

Even CEOs can have the jitters when faced with making a presentation or moderating a panel.<p>Although some folks make it look easy, others clearly …

Great Presenters Do 1 Thing That Most of You Don't, Science Says | Inc.com

Last week, I wrote about the science of influence based on the research of renowned social psychologist Robert Cialdini. It got me thinking about one of the most common ways you influence people at work: presentations.<p>You present to your teams, to your peers, to leaders at higher levels, maybe to …

Public Speaking

Want to Make a Great Impression? 25 Go-To Phrases That Work Magic (Especially for Introverts) | Inc.com

I'm a bit of an introvert -- and yet, I've learned to love meeting new people and engaging with strangers. My secret? I've got a mental cheat sheet of go-to phrases that almost always provoke positive reactions with new people.<p>These are icebreakers and enablers. They can help even the most …

Body Language

The 1 Trick World Memory Champions Use to Remember People's Names | Inc.com

Terrible at remembering people's names? You're not alone. In fact, our brains aren't exactly wired to remember names well.<p>The problem isn't even our memories. It's that people's names are pieces of siloed information. They don't come us with built-in associations pertaining to any other information …

The Brain

How to Cold Email a Stranger for Advice

The cold email is a tough email to write, but the right nugget of wisdom can save an entrepreneur years of headache and thousands of dollars.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The cold email is a tough email to write, but the right nugget of wisdom can save an entrepreneur …

12 Things That Can Really Influence What People Think of You | Inc.com

From the moment you walk into a room or meet someone one on one, you're being sized up and judged.<p>Some researchers speculate that the human brain is hardwired to judge so it can evaluate and interpret important information.<p>We often form complete opinions about people based on quick impressions of …

Anger Management

4 Keys to Writing Content That Readers Will Love

Writing content that readers will love isn't only about what you write, but how you write it.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a …

Why Most Of Us Pay Too Much in Taxes All Year

<i>This article originally appeared on</i> The Motley Fool.<p>The vast majority of Americans make a major tax mistake: overpaying.<p>That's right. Most of us give …

Want to Be Happier and More Successful? 7 Surprising Ways the Happiest People Find Success | Inc.com

Do you ever feel like you're putting in hours and hours of work, but not really seeing concrete results? If so, you're definitely not alone. Most of us lead similar lifestyles, in which we toil away for very little--or even sometimes zero--results, believing that achieving our goals will give us …

Happiness

The 7 Biggest Challenges of Starting a Consulting Business

For experienced professionals looking to break out of the traditional game, consulting has a lot of appeal; you can set your own hours, share your expertise with others, and quite possibly, make a lot of money. In fact, there are over 600,000 consultants in the United States making an average of …

3 Signs That You Don't Really Know Your Core Business | Inc.com

The first question I ask entrepreneurs is, "What is your core product, and who are your core customers?"<p>Sometimes I get a quick, confident answer.<p>Sometimes, by contrast, it feels as if the poor business-builder is making it up. I hear a long pause, followed by an explanation of all the ideas the …

Profit