Arum Adiningtyas

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The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

Your logo says a lot about your brand. Are you sending the right message?<p>Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist.<p>One critical element in brand building (not the only one, of course but one of the most important) is …

How Apple Is Giving Design A Bad Name

For years, Apple followed user-centered design principles. Then something went wrong.<p>Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, …

A Food Lover’s Guide to Dining Out

Dining out can be a deal breaker. When finding a place for two (or more) people to eat together, you have to consider not just personal preferences, but food allergies, ambiance, location, price, Yelp reviews, etc. What once sounded like a simple meal can quickly evolve into a homework …

Food & Dining

5 Tools That Will Personalize Our Ecommerce Experience in 2016

Our Ecommerce experience could be either dull or facsinating. These tools are trying to bridge the gap.<p>Despite the convenience of ecommerce, the industry is not exactly renowned for its excitement.<p>More or less, ecommerce generally serves as a means to an end: your customers need a product, they …

6 Secrets of Brands That Cater to the Rich and Famous

Learn the psychological tricks luxury brands use to sell their products at huge margins.<p>Luxury brands defy rationality.<p>Paying tens of thousands of dollars for a handbag or millions of dollars for a car isn't a financial or functional decision. It's an emotional one. These brands understand the …

“No UI” Design’s Next Move: Fake UI

Our interfaces lie to shield us from what’s really going on behind the scenes. Are placebo interfaces helpful or harmful?<p>Our interfaces are lying to us. Elevator “close” buttons don’t really close the doors. Software progress bars don’t map to actual progress. Mobile apps like Instagram say they’ve …

Rodent recall: false but happy memories implanted in sleeping mice

Researchers at CRNS in Paris create artificial positive feelings in mouse’s memory for first time during sleep, highlighting possible new treatment for depression<p>Scientists have succeeded in creating false but happy memories in mice, in the first demonstration of memory manipulation during sleep.<p>In …

Demonstration

Why URLs Won’t Die – re:form – Medium

The Uniform Resource Locator has been the user-interface lingua franca of the internet for decades. A browser window just wouldn’t look right without …

Coding Like a Girl

<i>(this was originally given as a talk at</i> <i>AlterConf</i> <i>in Oakland. this talk only addresses gender diversity and was given in the context of other talks</i> …

How Children Learn To Read

Why is it easy for some people to learn to read, and difficult for others? It’s a tough question with a long history. We know that it’s not just about raw intelligence, nor is it wholly about repetition and dogged persistence. We also know that there are some conditions that, effort aside, can hold …

The Brain

The History of “Loving” to Read

As a senior in college, I took a class on Jane Austen—a great class with, it must be said, a weird vibe. Almost all of the students were women (out of around a hundred people, only five or ten were men), and it was a hothouse of Jane Austen obsession. In the first lecture, the professor identified …

Literature

Patterson Street Residence / Jost Architects

<i>Text description provided by the architects.</i> The Patterson Street residence is located 4km from Melbourne CBD, nestled between the bayside suburbs of …

28 Easy And Healthy Breakfasts You Can Eat On The Go

Time is no longer an excuse for skipping the most important meal of the day.

Are you smarter than a 19th-century 5th grader?

<b>In the 1820s, books were a rare and precious luxury for most Americans.</b> The radical idea of free knowledge access for all ages — aka the public …

Math 101: A reading list for lifelong learners

Ready to level up your working knowledge of math? Here’s what to read now — and next.<p>Math 101, with Jennifer Ouellette<p><b>First, start with these 5 books…</b><p>…

11 must-see lessons from TED-Ed

Short animated lessons you’ll love, from atomic structure to the science of stage fright (and how to overcome it).<p>Bite-size snacks of knowledge, …

What the best education systems are doing right

In South Korea and Finland, it’s not about finding the “right” school.<p>Fifty years ago, both South Korea and Finland had terrible education systems. …

6 Ways to Think Smarter in 2015

Don't let your brain run on autopilot. Use the new year to cultivate original ways of thinking.<p>When it comes to using our brains, most people are on autopilot. Rather than be creative, engaging, and empathetic, most people tend to be lazy thinkers, hobbled by their egos, biases, and emotions.<p>This …

Self-improvement

Top 10 Fastest-Growing Women-Led Businesses in San Francisco | Inc.com

From environmental sustainability to children's pen pals and everything in between, check out the top 10 San Francisco-based Inc. 5000 companies helmed by women.

Top 10

14 Daily Habits of Exceptionally Happy People

All of us have seen people who always are happy--even in the middle of agonizing life trials. I am not saying happy individuals do not feel sorrow, sadness, or grief; they just do not let it overtake their life.<p>All of us have seen people who always are happy--even in the middle of agonizing life …

Happiness

4 Reasons Why Working During the Holidays Is a Good Thing

Resist the temptation to take time off from working on your startup and you could reap some holiday benefits.<p>As an entrepreneur--especially in the early days of a startup--it's not uncommon to work around the clock. For many, it's all worth it. Being your own boss, being in charge of your own …

Entrepreneurship

The Massive Cost of the Sony Cyberattack

The hack might be the most damaging ever--financially and otherwise.<p>The unprecedented hack of Sony Pictures which a U.S. official says is linked to North Korea may be the most damaging cyberattack ever inflicted on an American business.<p>The fallout from the hack that exposed a trove of sensitive …

Box Office

How to Use Brand Emotions to Make Your Brand Come Alive

Cut through the jargon of branding and gain a clear insight of how to see branding in a simple way that any business can apply today to help them scale.<p><b>Your brand is simply the emotional associations and gut level "sense" of how your company, product, or service is intuitively perceived by your</b> …

Customers

So You Think You Want to Be a CEO?

5 essential steps for reaching the corner office<p>I'm often surprised at how many business books are directed at CEOs. That's a pretty small population. In a company of 500 employees, 499 of them are <i>not</i> the Chief Executive Officer. Where are all the books written for them--for those who aspire to …

Leadership

10 Habits of Remarkably Polite People

<i>This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was</i> …

5 Experts Explain Why A Sweet User Experience is Vital For Search Marketing

Are you optimizing your business for Google or your customers?<p>Of course, you can and should do both. But if you take a look at the sea of SPAM out …

Website Design Checklist – Simple Plan for Website Creation

A well maintained site is never finished, there is always a plan in place which is why it is good practice to start off your website design with a …

Jobs

Colorado Public Radio is expanding and is looking for a Web Developer (front-end and back-end development in a WordPress environment) who believes in …