Arthur Aurientis

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Le data driven marketing fait son chemin

Data<p>Les bonnes pratiques de l'A/B testing<p>Par le 16 avr. 2018 via Marketme<p>L'évaluation des retombées de vos campagnes emails est essentielle pour …

Three Big Data Trends for 2016

Is your company poised to take advantage of three key trends in Big Data? Syncsort, a global leader in Big Data and mainframe software, recently …

Unlocking the Real Value of your Marketing ROI

Optimizing Net Attribution Across Digital, Social, Offline Marketing and a Broad Range of Commercial Drivers<p>Quantifying the real impact and value of …

Marketing

Predictive Goes “Geographical” With Dataiku & Esri

Nicolas Gakrelidz, a senior data scientist for technological partnerships at Dataiku, shows how to enrich Dataiku DSS datasets with hundreds of new …

ArcGIS

Audience management : en route vers le smart marketing ! Par Thomas Faivre-Duboz (Converteo)

Thomas Faivre-Duboz est co-fondateur et Directeur associé de ConverteoSi l’on analyse froidement la qualité de l’expérience que les entreprises …

Sir Martin Sorrell: You cannot compare a Facebook Ad to a TV Ad

Earlier this week, Carolin Roth, host of CNBC’s <i>Marketing |Media |Money</i> took to the stage of London’s Festival of Marketing to interview WPP’s founder …

Advertising

L’Oréal: how influencers are ‘challenging’ the way it creates products and campaigns

L’Oréal Paris is working with influencers in a way that transcends their relationship with brands to date, with the beauty company using them to …