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Oats Studios - Volume 1 - Zygote

YouTube

Smart, Effective Strategies To Design Marketing Campaigns

What Do We Mean By “Campaign”?<p>The word “campaign” is traditionally defined as a military or political operation that is confined to a particular area …

Marketing

5 Steps To Negotiating Like An FBI Agent

Chris Voss was the head of international hostage negotiation for the FBI. His convincing tips on bargaining can help you get what you want.<p>If you’ve ever spent time with human beings, you probably know that it’s impossible to change their minds. So what if someone’s life is on the line?<p>Then you …

Ticketing Start-up Eventbrite Makes First Acquistions

The company is using its recent $60 million funding round to snap up international competitors and extend its reach.<p>Eventbrite hit another milestone this year, announcing its first acquisitions.<p>The online ticketing company announced Tuesday that it has acquired London-based event data company …

Startups

5 Steps to Managing Someone You Dislike

How to walk the line between creative difference and destructive annoyance with an employee that irks you.<p>First off, why should you bother?<p>It’s your company. Why not just hire people you like or, should one unpleasant person slip through the net, simply fire them? If someone is truly obnoxious -- a …

Leadership

The Value of Failure--and Danger of Success

You learn far more from your failures than from your successes.<p>In a greatly underrated business book <i>The Tao of Pooh,</i> author Benjamin Hoff quoted a Chinese saying: "One disease, long life; no disease, short life." He goes on to explain that:<p><i>"Those who know what's wrong with them and take care of</i> …

Steve Ballmer

Superior Interviewers Do These 4 Things

Ninety percent of what we think of a job candidates is based on a first impression. So how can you possibly conduct a useful interview?<p>We all know that the first 10 to 20 seconds after you meet someone are crucial. In that time, you determine a lot about how much you like and trust someone. Just …

Employment

The Secret to Building a Well Trafficked Blog

Forget the Field-of-Dreams model of content marketing, argues one successful blogger. You can build it and they still won't come -- unless you do this.<p>What’s the secret of making your blog successful?<p>That’s a simple one for anyone who’s ever spent ten seconds Googling the question. Experts …

Marketing

5 Web Marketing Basics to Give Your Business a Boost

Now's the time to make a serious investment in online marketing. Here are five places to start.<p>When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You <i>are</i> marketing, right? If not, this is …

Marketing

The Single Sales Practice You Must Master

For some reason, young entrepreneurs in particular are unwilling to do this. Huge mistake.<p>One of the hardest things to learn in sales is to leave well enough alone. The trick, once you actually make a sale, is to shut up and leave. Don’t keep talking; don’t overstay your welcome; don’t get greedy; …

Entrepreneurship

3 Ways to Avoid Burnout by Working Smarter, Not Harder

Are you working 80+ hours a week and headed for burnout? Here are a few tactics I use to work smarter, not harder that you can try for yourself.<p>Think just because you run a business that it’s got to be all work and no play? Don’t remember the last time you took a vacation? Do you regularly put in …

Productivity

Best Advice I Ever Got: Dan Schawbel

The founder of Millennial Branding offers his best advice for building lasting relationships that turn into business opportunities (not one-night stands).<p><i>Start-up founders and employees need to learn the rules for building relationships quickly so they can profit off them (instead of turning people</i> …

Entrepreneurship

6 Sales Tips for CEOs Who Hate Sales

For those CEO's who don't consider themselves natural-born salespeople, here are 6 steps for becoming a more effective communicator and persuader.<p>I recently read Dean Minuto's, <i>The One-Page Sales Coach.</i> It's a great read and should be on the bookshelf of any CEO who needs to sell but doen't …

Leadership

What Online Marketing Strategy is Right for You?

These days, there are plenty of ways to woo consumers on the Web. Here's how to figure out which one makes the most sense for you.<p>As recently as a few years ago, online marketing meant one thing: search marketing. And there were only two flavors of search marketing: search engine marketing (SEO) or …

Marketing

5 Metrics Every Marketer Needs to Keep an Eye On

No matter what your business, you need to know how you're doing when it comes to bringing fresh new leads in and converting those leads into sales.<p>Every Tuesday afternoon at 3 p.m., you'll find me in our recurring marketing team meeting we fondly refer to as "Triple S," which stands for "Sell Some …

Marketing

7 Reasons to Network Like a Dog

Serious about networking? Then go at it like a pit bull. Learn 7 tips from the real experts.<p>Most business people regularly do some form of networking. You meet people; you pass out a few business cards; and you maybe follow up here or there. But often networking is a sideline, an afterthought. Like …

Pets

Smashburger's Unorthodox Marketing Strategy

Think radio adverts are so 1980s? They're helping this restaurant chain succeed.<p>Smashburger has opened more than 200 restaurants in the past seven years.<p>Founder Tom Ryan told Nation's Restaurant News that the fast-casual chain's success can be attributed to an unconventional marketing philosophy …

Marketing

Want Office Space for $1? Move to Las Vegas

Paying too much for a space in New York City? Enter this contest and you could lease a Sin City loft for $12 a year.<p>A Las Vegas advertising agency called The Glenn Group is hosting a competition for tech start-ups that you might want to pounce on.<p>Specifically, the company is giving away a …

Startups

4 Startup Trends From DreamIt Ventures Demo Day

Here's what you missed at the New York City accelerator's annual Demo Day.<p>Fifteen start-ups pitched their business ideas before a crowd of more than 300 people at DreamIt Ventures' Demo Day in New York City Wednesday. The six-year old accelerator, which first launched in Philadelphia, has been …

Nonprofits

Let the Crowd Build Your Company

Hiring a full-time employee is tricky. Lucky for you, there is power in the crowd.<p>One day, I was on stage giving a speech, when I spotted a young woman in the back of the room with only one leg and a pair of crutches. As I was speaking, she got up to get a glass of water and fell. I was …

Startups

Why Our Worst-Selling Item Is My Favorite

Warby Parker sells a monocle. Which just about no one buys. But don't underestimate the value of a great brand statement.<p>One of my favorite products at Warby Parker also happens to be our worst-selling item: the monocle. When we launched in 2010, our debut collection featured 27 pairs of eyeglasses …

Warby Parker

How to Get 6 Million Unique Visitors Every Month

PolicyMic's founder explains that boosting site traffic comes down to doing three things well.<p>In 2011, Chris Altchek left his job at Goldman Sachs. He created PolicyMic, a site that used Bleacher Report's model of hiring mostly-free contributors to produce content and applied it to politics.<p>Since …

Viral

6 Sales Questions You're Afraid to Ask

Salespeople often avoid asking these six important questions because they're afraid to know the answer.<p>There's a famous scene in the 1992 movie "A Few Good Men" where the hardened professional soldier (Jack Nicholson) yells to the idealist lawyer (Tom Cruise): "You can't handle the truth!"<p>Sad to …

Jack Nicholson

Thinking of Starting a Business? Click On Specialized Online Retail

Online shoppers are searching--for high-priced, niche goods.<p>E-commerce is nothing new. What <i>is</i> new? As the number of people who have access to broadband Internet connections skyrocketed, online shoppers have expanded their appetites, especially when it comes to landing deals on an ever-widening …

eCommerce

Paid Search and E-commerce: 4 Things You Should Know

If you have a paid search program or plan to launch one soon, use these four tips to optimize your campaigns.<p>In 2012, online retailers spent $2.3 billion in paid search marketing across Google AdWords and the Yahoo! Bing Network, according to AdGooroo. Amazon, Best Buy, Zappos, and Target are among …

AdWords

2 Sentences That Engage Customers

To get customers interested in what you're selling, make your sales message about your customers.<p>You're excited about your company, right? You're proud of your products, right? Therefore, your best strategy, when talking to a customer, is to tell the story of your company and its products with …

Business Strategy

Are You Spoiled? How to Make a Fresh Start at Work

In my consulting work, I meet countless employees who are sick of their jobs. They’re exhausted. They sleepwalk through their responsibilities. They avoid the hassle of change. More than half of them have already quit in their minds. They want to expend a minimum amount of energy while reaping the …