Arnoldo Cabrera E.

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The 10 Statistical Techniques Data Scientists Need to Master

This was a basic run-down of some basic statistical techniques that can help a data science program manager and or executive have a better …

The Incredible Ways Heineken Uses Big Data, The Internet of Things And Artificial Intelligence (AI)

Every industry can benefit from Big Data, IoT and AI, and that includes brewers. Dutch brewer Heineken has been a worldwide brewing leader for the last 150 years, but today, as the No. 1 brewer in Europe and No. 2 in the world they are ramping up their results thanks to the use of big data and AI. …

Artificial Intelligence

Amazon Transcribe is a sophisticated transcription service for AWS

Amazon is hosting AWS Re:INVENT today, its developer conference for all things AWS . And the company just announced a promising new service called Amazon Transcribe. The service is now available as a preview and goes beyond many automated transcribing services.<p>Now that video and audio have …

UX Mapping Methods Compared: A Cheat Sheet

<b>Summary:</b> Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they …

UX Design

How to Create a Facebook Contest that Actually Works

Facebook recently passed 2 billion monthly users.No one in the history of humanity has ever had the means to talk directly to so many people.We need …

Social Media

Empathy fuelled Customer-Centricity

Almost every company or business has put innovation and customer-centricity as their core business driver and design thinking as their go-to …

IKEA’s Genius Recipe Posters Make Cooking Effortless With A Simple Trick

IKEA’s mission on this Earth is to make everything simple and understandable, which comes in handy for those of us stumbling through life without a …

Man Buys Two Metric Tons of LEGO Bricks; Sorts Them Via Machine Learning

Jacques Mattheij made a small, but awesome, mistake. He went on eBay one evening and bid on a bunch of bulk LEGO brick auctions, then went to sleep. …

The Social Media Analytics Showdown: What You Can Track and How

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.<p>Every minute, we see a heavy downpour of social media messages, like millions of …

Social Media

Can Retail Be Saved? Yes, and Here's How

Whatever service or product you are selling, retailers attract and keep customers by designing an experience, not just an expedition.<p>What's with the empty storefronts on Madison Avenue, High Street, Main Street? What's with the catastrophic store-closings at Sears, Macy's, J.C. Penney? Don't blame …

This is the Culture You Need to Keep Your Customers Coming Back

Not only will you make more sales, but it will cost you less to do so.<p>Years ago when I got my first apartment after business school, my boyfriend at the time advised me not to buy comfortable furniture.<p>His rationale was that if the furniture was "too comfortable", then guests would overstay their …

Competitive analysis on Facebook fan pages with R

An approach combining Facebook Graph and Microsoft Face APIs<p><b>Audience</b><p>The intended audience for this blog post is marketers who wish to learn more …

Social Media

One of Kendrick Lamar’s new songs was created entirely on iPhone

Kendrick Lamar unleashed his eagerly anticipated fourth studio album, <i>DAMN</i>, on the world today.<p>Lamar is known for his perfectionism, using some of the best producers and equipment in the game to get his sound just right. But when it came to one of the best tracks on his new album, one of Lamar’s …

Uber’s open source data visualization tool now goes beyond maps

You may not be aware, but Uber offers an open source version of the data visualization framework it uses internally, called deck.gl. The tool was made available to anyone via open source license last November, and now it’s getting some key updates that should help make it more useful to external …

Data Visualization

20 Best UX Patterns Tutorials

Are you a UX designer looking forward to creating professional-looking designs or just wanting to learn more about user experience? This amazing …

UX Design

Google opens Data Studio customized reports tool globally to more than 180 markets

Google is today opening its data analytics and visualization tool Data Studio to more than 180 countries.<p>First introduced as part of its Google Analytics Suite 360 announcement last March, Google Data Studio gives businesses access to a useful data analysis and visualization tool that integrates …

Analytics

This Bookstore’s Creative Photo Series Matches Customers with Book Covers

Independent French bookstore Librairie Mollat is going viral, but not because of anything particularly literary. No, this publicity boost is because …

Who Owns Customer Experience?

Hey, marketers! Here’s some news for you — you don’t own customer experience at your company. The sales department doesn’t either. In fact, asking “Who owns customer experience” is asking the wrong question says Tiffani Bova, Salesforce‘s Global, Customer Growth and Innovation Evangelist. Tiffani …

Customer Experience

A Comprehensive Guide to Content Marketing Software

The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York …

Marketing

Display A Popup Only Once Per User

There have already been answers to this question but I am still unsure exactly how it works.<p>I am using the following HTML in my footer.php:<p>and the …

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.<p>This story originally appeared on Bizness Apps<p>Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story …

Infographics

Why Websites Are Trying Hard To Ruin The User Experience

<i>Decoding the beloved user experience on the basis of experiences. You might not have known that it is as important as oxygen for survival in case of</i> …

Phoebe – Adobe InDesign Magazine Template

Phoebe, a fashion and lifestyle magazine template for Adobe InDesign by Studio Standard.Equipped with 72 well designed pages, Studio Standard has …

Graphic Design

From Holocaust Denial To Hitler Admiration, Google's Algorithm Is Dangerous

Extremists are gaming Google's algorithm and others. We need more accountability from tech giants.<p>If you Google “Was the Holocaust real?” right now, seven out of the top 10 results will be Holocaust denial sites. If you Google “Was Hitler bad?,” one of the top results is an article titled, “10 …

Creative Frameworks that Build Content Marketing Success - Copyblogger

There are two ways to go about business.<p>The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to <i>only</i> …