Apostrophe Solutions

27 Flips | 2 Magazines | 1 Following | 4 Followers | @ApostropheS2jin | Apostrophe Solutions is a Toronto based Digital Marketing Agency, acts as a one-stop marketing solution provider to integrate and unify small and medium business marketing needs across multiple channels using the latest and most innovative technology.

10 Tips for Choosing the Perfect Business Name - OLBlog

When researching business name ideas, start-ups need to think carefullyfor both legal and marketing purposes. An effective business name couldprove …

3 Ultimate Marketing Goals For Every Real Estate Professional

<b>Fair Enough! It is agreed that it’s NECESSARY to have an EFFECTIVE ONLINE MARKETING. But what needs to be Done?</b><p>In our previous post “The NECESSITY of …

The necessity of effective online marketing for Real Estate Agents

Well how big is Social Media?<p>There are easily more than 18,000,000 Facebook users in Canada and more than half of them are active on daily basis. …

Real Estate

How Airbnb’s CMO Transformed the Company Into a Super Brand in Just 18 Months

When Airbnb CEO and co-founder Brian Chesky approached Jonathan Mildenhall about taking on the CMO role at Airbnb 18 months ago, Mildenhall said he …

How to Bootstrap Your Inbound Marketing With These 44 Free Tools

You don't have to have a big budget for your Inbound Marketing to make a big impact.<p>You simply need some direction and a lot of sweat.<p>While we work …

Marketing

Do I Still Need a Website?

Any sensible marketing strategy should necessarily focus on increasing your visibility in places where your intended audience resides. Your personal …

Marketing Strategy

How to Effectively Brand Yourself -- Regardless of Your Budget

A brand isn't something only large, well-known companies have. It is a necessity for any person or business -- from freelancers to international e-commerce sites -- to establish themselves as an authority in their industry.<p>A brand is not just a logo; it's a reputation. It's a way to attract and …

How Links & Content Work Together in SEO Rankings

August 3, 2015<p>Photo Credit: Baitong333 via freedigitalphotos.net<p>It’s one of the most hotly debated topics in the world of content marketing: to link …

Web Development

Add These 12 Content Marketing Tools to Your Startup's Arsenal

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding <i>why</i> you should invest in content marketing, but <i>how.</i><p>I could spend hours explaining …

Marketing Automation for Social Media – Bad or Good idea?

When you put automation and social media together in the same sentence, you get a mixed response.“I love automation, let’s automate …

Marketing

Great marketing relies on a strong brand proposition

Without a robust core idea on which to build, even the most creative and well-targeted advertising won’t boost a brand’s value<p>You can’t amplify something that isn’t there. Good marketing plays a major role in motivating sales and consumer love by expressing what a brand stands for. But it can have …

Marketing

Robert Herjavec of Shark Tank and the Small Business Revolution

The following headline appeared on Forbes back in June of this year: S<i>mall Business Is Contributing More To Economic Growth And Job Creation</i>.<p>The article opened with the fact that according to the National Federation of Independent Business (NFIB) monthly survey, “the small business half of the …

Small Business

Google's AI is warming up for world domination by killing inbox spam

News about artificial intelligence currently tends to fall into two main camps. In the first, we have technologists and computer experts getting genuinely worried about the future threat of out-of-control AI. And in the second, we have the novel but ultimately modest uses the technology is actually …