Anusha Peri

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The Mistakes That Make a PR Crisis Even Worse

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Managing a public relations crisis feels like piloting an out-of-control plane. You want to minimize the damage, not point the nose toward Earth and push the throttle. Keep your business from going into an uncontrollable free fall by …

Social Media

Inception to acquisition: The role of PR in a startup exit

At the end of 2015, Oracle acquired a DevOps startup out of Austin named StackEngine. While this acquisition by the 800 pound gorilla in Silicon Valley might have been a surprise to many, getting on Oracle’s radar wasn’t just dumb luck.<p>In fact, it was exactly the opposite of luck.<p>Two factors played …

New York City

The Importance Of Protecting Your Reputation And Regaining Control During A PR Crisis

Our college years are some of the best years of our lives, and my college experience was was one for the books. I graduated from the University of Missouri in Columbia, and I have nothing but good things to say about the school and my time there. I actually talk about my time there a lot, and I’d …

Public Relations

7 PR Trends to Watch Out for in 2015

<i>This is a guest post by Erika Kauffman, GM and EVP of New York’s 5WPR.</i><p>Staying on top of PR and marketing trends is a full-time job in itself. If …

Public Relations

Retro Fails: 10 Unhealthy Advertising Campaigns of Times (Thankfully) Gone By

<i>(Image: Alex Reinhart, cc-sa-4.0)</i><p>The whole point of advertising is to make you want to buy a product. It seems like a pretty straightforward concept …