Anupam Menon

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How to Protect Your Home Router from Attacks

A comprehensive guide for choosing and setting up secure Wi-Fi.<p>Your router, that box sitting in a corner of your house giving you internet access, is in many ways more important than your laptop or mobile phone. It might not store any of your personal information directly, but sensitive data passes …

Esther Nagle is teaching me to breathe by Skype. If you breathe properly, filling your lungs from the belly to the throat, it will improve everything: skin, sleep, digestion, even impending Christmas stress. First, you must concentrate. “It’s not meditation – that has a precise meaning. We call it …

Sitting

10 Commonly Misused Phrases That Make You Sound Unprofessional | Inc.com

Most of us have misused a word or phrase at one time or another--in a meeting, a written report, a conversation, or even in public speaking. Whether you find out about it right away or long after the fact, it's embarrassing to realize you've gotten something wrong, especially in front of people you …

Language

What you need to know in advertising today

Facebook Founder and CEO Mark Zuckerberg speaks on stage during the annual Facebook F8 developers conference in San Jose, California, U.S., April 18, 2017. Stephen Lam/Reuters<p>As it comes under fire for its role in enabling Russian interference in the 2016 US presidential election on the one hand, …

What Can Modern Marketers Learn From Advertisers of the Past?

Does Mad Men style marketing hold any place in today's digital age?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I was chatting with a marketing friend the other day, and he was telling me how much he loves watching <i>Mad Men</i>, not just for the entertainment value, but to see how …

Advertisers Getting Nervous About Their Marriage to Google, Facebook

Silicon Valley’s online tech giants are under pressure, and not just from Russia investigators. This time it is the people who pay the bills: the advertisers who are asking serious questions about whether their products were sold alongside covert Russian propaganda.<p>Just as airlines pull their ads …

AdTech

Facebook Wants to Ease the Process of Blood Donation in India

Facebook wants to get the blood flowing in India—in a good way.<p>The social network rolled out tools to enable users in India to begin signing up to be …

India's Mobile Ad Fraud Problem Is One of the Worst in the World

It’s no secret that ad fraud remains a significant and pervasive problem within the digital advertising ecosystem. New data from Tune reveals that …

Custom Chatbot Development Tutorial To Start Your Own Bot Agency

You can now create bots for free in a matter of minutes without any prior coding knowledge.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Outstanding entrepreneurs are always on top of the newest trends that offer business opportunities in the form of innovative solutions. You're …

Programmatic is finally figuring out a basic flaw in ad auctions

Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is.<p>Since ad buyers remain perplexed by the …

WhatsApp announces it’s testing WhatsApp for Business edition

After reports of WhatsApp testing an enterprise edition of the messaging platform, we now have a confirmation from the company itself. It is …

Pitch deck: How Amazon is selling ad buyers on its growing advertising business

Amazon is ramping up its advertising pitch to agencies and brands. The company recently expanded its self-serve programmatic advertising offering so …

Inside Amazon’s pitch to agencies

As Amazon’s advertising business gathers momentum, agencies are realizing what it takes to run campaigns on the world’s largest online …

This Generic Millennial Ad Is Everything Wrong With Advertising To Young People

<b>What:</b> Stock video firm Dissolve uses its stock footage to create a spoof of all the insufferable pandering brands do to get millennials to like them.<p><b>Who:</b> Dissolve<p><b>Why we care:</b> It’s all here. The party shots. The specialness. The dancing. The 100% plastic product they made 10% smaller that one time. …

What you need to know in advertising today

Reuters / Stephen Lam<p>Facebook's push to become a destination for original TV shows begins today with the launch of its redesigned video tab.<p>The new tab will be called Watch and will showcase a slew of shows from the likes of BuzzFeed, Tastemade, ATTN, and Condé Nast, people familiar with the matter …

What you need to know in advertising today

Haagen Dazs<p>Häagen-Dazs is no longer the ice-cream brand its fans have known across the globe for nearly six decades.<p>The ice-cream maker, owned by the consumer goods giant General Mills, has rolled out the biggest brand overhaul in its 56-year history, complete with fresh packaging, a brand-new …

The day the advertising industry changed

The global advertising industry can be divided into two eras: “BS” and “AS”. Or, to expand those initials, “Before Sorrell” and “After Sorrell”. For …

Advertising

Street Photography & The Art of Composition – 30 Majestic Photographs (Part 7)

<b>Street Photography</b> may have been attacked on appreciated from all directions and one would easily come to a conclusion that the length and breadth of …

5 Bad Habits That Are Making You Less Creative | Inc.com

Most of us want to be creative - and probably much more creative than we are right now. In fact, according to a global study conducted by Adobe in 2012, only 25% of people in U.S., U.K., Germany, France and Japan feel that they're living up to their creative potential. But are there ways that we …

15 Online Design Tools To Help You Create Stunning Visual Content

Beautiful design and great visual content play a great part in today’s economy. It doesn’t matter in what field you specify – you might be a writer or entrepreneur wanting to sell your services or products.<p>The main difficulty is that hiring a competent designer might be expensive and if you run a …

Infographics

9 Things Richard Branson Says You Should Do to Be Successful and Happy | Inc.com

If you're looking for a model for a fully successful life, it's hard to do much better than Sir Richard Branson. Despite having dyslexia and dropping out of school at 16, he managed to build the Virgin Group into an empire that controls more than 400 companies, even if one of them is no longer …

Virgin America

Are you there, chatbot? It's me, human

"Hey, are you awake?" I texted. It was 2:37 a.m. and every moment of wakefulness that passed would leave me more tired in the morning, but I just couldn't fall back asleep. At the very least, I could use someone to talk to.<p>"Hey what's up hello, " came the response.<p>This was no fellow insomniac, nor …

Chatbots

Your Brain Can Resurrect 'Forgotten’ Short-Term Memories

Working memories don’t have to be continuously active in the brain to be remembered.<p>Day-to-day living can be such a struggle for people with short-term memory loss. But scientists have now found that memories are rarely completely lost—instead they're just moved to the subconscious.<p>A functioning …

7 Books That Will Make You an Idea Factory

A Coursera co-founder and former Google exec on the books that help him come up with so many great ideas.<p>Contrary to popular belief, the vast majority of great ideas don't just pop out of thin air. Most are actually the unexpected combination of two or more concepts from different branches of …