Anuj Sharma

21 Flips | 6 Magazines | 6 Likes | 2 Following | @AnujSharma79un | Keep up with Anuj Sharma on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Anuj Sharma”

Facebook Messenger Just Made Some Serious E-Commerce Strides. Here's Why We Should Care.

Facebook long has let people share ideas and dreams, but if leaders within the company have their way, it’s going to become a major method by which people hook up with e-commerce retailers they like, too.<p><b>Messenger’s Big Shift</b><p>Facebook has released a new version of its chat platform, Messenger …

eCommerce

The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time?HubSpot reports it takes less than …

Marketing

Google introduces new app and video ad capabilities

Google is announcing a couple of upgrades to its ad capabilities today as part of the DMEXCO digital media conference in Germany.<p>First up are its Universal App Campaigns, where developers can promote their apps across search, display, Google Play and YouTube advertising. Google says these campaigns …

Apps

6 Content Hacks to Earn More Links

Content marketing has a number of KPIs, from Social Interactions, Organic Traffic, Social Engagements to Link Building. Many brands have Content …

Digital Marketing

Ontame.io wants to be ‘Google Analytics’ for recruiters

Ontame.io, a relatively new startup from the former CTO and CEO of Graduateland (which recently acquired Tyba), is building a product to bring better analytics to recruitment.<p>The idea is to be able to track not just where applicant and referral traffic comes from, but how this correlates to the …

Facebook and Twitter join coalition to improve social media newsgathering

Channel 4 News, Telegraph, New York Times, Washington Post and BuzzFeed have also signed up to network organised through Google-backed First Draft<p>Facebook and Twitter have signed up to a coalition of news organisations aimed at improving reporting from social media and tackling fake news.<p>Channel 4 …

Amnesty International

What Google Learned From the Digital Diaries of 1,000 Mobile Users

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a …

Facebook Messenger adds buy button, native payments and links bots to Facebook ads

Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales.<br>Please visit Marketing Land for …

Facebook Ads

High-powered analytics in the real world

Welcome to the stories of the 2016 Computerworld Data+ Editors’ Choice Award honorees.<p>Chosen by a panel of <i>Computerworld</i> editors, this year’s 20 …

Radical Analytics: Digital Analytics is Dead. Long Live Analytics.

Analytics can’t be channel focused nor can it be function centric.<p><i>This is a follow-up article on the</i> <i>Manifesto for Radical Analytics</i> <i>where I dig deeper</i> …

A Social Media Marketing Checklist

Managing a brand's social channels is about more than just coming up with witty posts. You've got to ensure that your message is on-point, that you're reaching key influencers, and that you're generating a return-on-investment (ROI) for all of your marketing and sponsorship campaigns. Although this …

Marketing

Using Big Data To Map A City's 'Heartbeat'

It’s long been said that a city’s transport network is like its blood supply, circulating people and goods around the central ‘organs’, and onward to where they need to go. This biological analogy was recently brought to life in a data visualization called Tube Heartbeat, which was produced by …

Human Geography

11 of the Best Influencer Marketing Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal …

Marketing

Google's AI sounds more human than you, even when it's speaking nonsense

Soon you may not be able to tell the difference between a human voice and a robot.<p>Google's AI can dream up its own surreal images and beat a human champion at the ancient game of Go. Now it can realistically mimic human speech, including the nonspeech sounds the mouth and respiratory system make …

Text-To-Speech

Get the Word Out with These Amazing (and Free) Marketing Tools

To own a business, people have to know yours exists—and it goes beyond plopping a website online. Marketing is a huge component of a business of any …

Small Business

What Top Companies Know About Analytics (That You Don’t)

Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by …

Data Warehousing

Goals in Google Calendar

Google<p>It can be tough to complete all the fundamentals on your daily to-do list, and if things get too tight, it’s often the stuff you actually want to do—say, exercise—that get the axe. The Goals in the Google Calendar app proactively manages your schedule in real time to find windows where you …

Nine low-cost marketing ideas for your small business

<i>This blog post was first published on 23 January 2015 and was last updated on 18 November 2016.</i><p>On a tight budget to promote your business? Here are …

Small Business

Google Gets More Aggressive In The Cloud

• Deutsche Bank estimates Google Cloud Platform (GCP) has a $750M revenue run-rate estimate today.<br>• The combined revenues of AWS, Microsoft Azure, and GCP are still less than $15B for a market penetration of just 1%-2% of the Total Available Market (TAM).<br>• During the 2Q16 call, Google called out Cloud as …

Deutsche Bank