Antti Kettunen

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Why You Forget: 5 Strange Facts About Memory

Memory can be a playful thing. It collects minute details from childhood events, yet leaves us wondering where we left our keys.<p>There are several …

B2B Customer Experience Management Best Practice Study PREVIEW SAMPLE

The Annual ClearAction Business-to-Business Customer Experience Management Benchmarking Study monitors the implementation of best practices in customer-focused management for sustainable high profitability.<p>This is a study of the journey to world-class performance in how business-to-business …

How MindTouch Is Leading A Revolution In Customer Experience Management

Customer loyalty depends directly on both product satisfaction and customer experience. The link between the two is such that customers are actually willing to pay for better experiences, according to a recent Forrester report. <i>See</i> Tony Costa, <i>Build Seamless Experience Now</i> (Forrester Sept. 13, 2013). …