Anthony Henrotte

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Video is the Next Big Analytics Wave for Everything and Everyone

We do a lot of coverage here at ReelSEO talking about video being a way to tell a story, transmit a message and expand brand audience or awareness or …

Machine Perception

Why online video is the future of content marketing

Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential<p>If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to …

Why Having a Video Marketing Strategy is Important for Marketers

This column is authored by Laura Lewis, Business Head, Streamhash.comThe post Why Having a Video Marketing Strategy is Important for Marketers …

Marketing
Marketing

Media Companies Are Investing in Multiple Platforms and Longer Video Content

Regular readers of Tubular Insights know that we are no longer reporting news. Instead, we’re focusing on delivering strategic insights, critical …

Media Industry

Study: Video Marketing Increases on Social Media

Businesses and brands are ratcheting up their use of video in social media marketing, <b>according to a new study from Wochit</b>.<p>The company, which provides …

Marketing

LinkedIn Just Polled 9,000 of Its Members. Here's What It Learned | Inc.com

<b>"Content marketing results happen when the right content meets the right audience."</b><p>Some very wise words LinkedIn shared in a recent report on the power of content marketing on the world's largest network for professionals.<p>Most important, it's true: The more specific, helpful content that you create …

Marketing

How people spend time on social platforms globally, in 5 charts

Facebook and Google may suck up the majority of audience and digital advertising share, but they’re not the only social platforms showing growth. …

How Do You Persuade Big Company Executives That Digital Marketing is Important?

Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, …

Marketing

Amazon, Google, and Facebook Just Launched 3 New Tools. Here's What You Need to Know | Inc.com

There's no summer vacation in Silicon Valley--or at least that's how a few major players are making it seem. Within the past couple of months, Amazon, Facebook, and Google have all introduced new consumer-facing features that have some real potential for future marketing use. Here's what's …

eCommerce

How to Use LinkedIn Native Video

Do you want more video views from LinkedIn? Wondering how uploading native video can help? Using the mobile app to record and share original, …

LinkedIn

Using Video in Your Business Is Crucial to Your Success

The only constant in the business world is change. Whether it’s marketing, sales, or graphic design, trends are perpetually in flux, making it …

Our 6 Must Reads on Content Marketing

Exceptional content marketing — and its accompanying, loyal audience — takes time to build. Here are six tips to help you start creating resonant and …

Marketing

Tried Influencer Marketing and It Didn’t Work? Here Is What You Should Do

Companies have long sought to get their products in the hands of influential people.By associating your brand with the right trendsetters, it leaks …

Marketing

How to be more creative: advice on audience building, content marketing and localised video

WPP’s boss Sir Martin Sorrell once said, “the definition of creativity needs to change” but how? At YouTube’s Space in London, video content producer …

Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality

Two weeks ago, Acura set up a racetrack in El Toro, Calif., around a former Marine base and asked four influencers to drive a car as quickly and …

Augmented Reality

How to Understand User Behavior With Google Analytics

Between conferences, speaking engagements, and trips for work, I spend a lot of time on planes.One of my favorite parts about flying is the …

Google Analytics

Smartphones : bientôt des batteries qui se rechargent en seulement quelques secondes

<b>Oui, vous avez bien lu ! Un bande de chercheurs du très prestigieux Drexel College of Engineering ont fait une découverte essentielle dans le domaine</b> …

Sciences

24matins.fr

L’hostilité commerciale entre Pékin et Washington redouble d’intensité<p>Économie<p>La guerre commerciale entre la Chine et les Etats-Unis n'a jamais …

Air France

Apple : les Mac sont visés depuis 5 ans par un malware aussi discret que dangereux

<b>Un malware infecte les Mac d’Apple depuis cinq ans et vient seulement d’être détecté ! Discret et dangereux, il est une variante d’un logiciel espion</b> …

IOS

« Fight Club », le film aux mille placements de produits

Sorti en 1997, « Fight Club » est jalonné de références à des griffes phares des années 1990. Le but, selon le réalisateur David Fincher : dénoncer …

The Walking Dead : la fin est proche selon son créateur Robert Kirkman

Il y aura un crossover épique entre The Walking Dead et Fear The Walking Dead et on connait désormais le personnage qui fera la liaison entre les …

Séries TV

Pourquoi Trump a-t-il finalement accepté de nouvelles sanctions contre la Russie?

Après avoir plaidé pour un assouplissement, le Président a annoncé qu’il signerait la loi que la Chambre des représentants doit voter ce mardi. …

Donald Trump

11 Cost-Effective Live Video Marketing Ideas

The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing.<p>But before we delve into …

Elon Musk et Mark Zuckerberg s'écharpent au sujet de l'intelligence artificielle

Certains mots peuvent entrainer des clash et dans l'univers des milliardaires aussi, il y a des sujets qui fâchent ! Elon Musk le patron de Tesla et …

5 New Facebook Ad Types You Should Be Using (But Probably Aren’t)

If you’re still <i>boosting</i> Facebook posts, you’re doing it wrong.It’s not that those are terrible.It’s just that there are so many other better options …

AdWords

L'Union Européenne veut que Facebook, Twitter et Google modifient leurs conditions d'utilisation

<b>Facebook, Twitter et Google + sont dans le collimateur de l’Union Européenne. Celle-ci voudrait en effet que les trois réseaux sociaux apportent</b> …

Réseaux Sociaux
Marketing

The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, …

Direct Mail Achieves 3x ROI when paired with Digital Intelligence

By Angela Baum & Danni Eickenhorst<p>Pairing Digital Tools with Direct Mail Achieves 3x ROI on Marketing Spend<p>Marketing Automation and marketing …

Marketing