Anthony Gallant

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Everything your small business needs to know about the evolving world of marketing

What the <i>heck</i> is an "influencer"?<p>Marketing has changed a lot since the glory days of Madison Avenue – and for small business owners, sometimes the …

E-Commerce Best Practices & E-Commerce Technology Research for Large & Small Business

The Ultimate E-Commerce Research Bundle<p>Retail has undergone massive disruption due to the rise of online shopping and the emergence of massive e-commerce only companies, companies which have the logistics and digital prowess to quickly adapt to fast-changing consumer behavior. The pace of …

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According …

Facebook Releases Campaign Planner Ad Tool: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Social Media

50 Easy Ways to Drive Traffic to Your Website

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to increase …

Tips for Making Your PPC Healthcare Ads Stand Out on Google - Small Business Trends

Each year, Google (NASDAQ:GOOGL) processes a whopping <b>28 billion search queries</b> about healthcare topics from across the United States. Nearly a …

Omnichannel marketing: 5 steps to a seamless customer experience

A customer’s path to making a purchase today involves many more touch points than it did in the past. In fact, research indicates that customers will …

10 Companies Where Interns Make Bank

Amazon interns can make up to $9,000 a month.<p>Tell people you’re an intern, and most will assume you’re either working for free, or barely scraping …

This side-by-side comparison shows how many ads are in Google search results

We've become so used to seeing ads on every page of the internet that we might not even notice them any more. In fact, there are so many advertisements that seeing a web page without them actually looks a little strange.<p>Take this example from financial services from Wedbush Securities, which tested …

Google Search

Starting a business. Where to start with?

Being your own boss is great but is also challenging. We’ll now give you a brief explanation of some of the steps we did and you should follow when …