Anne Mallett

553 Added | 38 Magazines | 7 Likes | 3 Following | 153 Followers | @AnneMallett | I travel. I drink coffee. I laugh a lot. Some people say I work along the way. www.linkedin.com/in/amallett @annemallett

3 Easy Calculations For Measuring Your Content Marketing ROI

Content marketing is king when it comes to driving traffic and sales. But do you know how to track and measure the ROI of your efforts? If you’re like most marketers or business owners, this is probably a struggle. According to the 2015 B2B Content Marketing report, only 21% of marketers say they …

Marketing

10 Ultimate Google Analytics Tips To Boost Your Digital Marketing

We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do …

5 things to research before designing a logo

Research in any area of design is essential, none more so than logo design. Research allows you to fully understand the problem at hand, which in …

This App Lets You Fly Unlimited Flights for a Flat Monthly Fee

The Netflix of jet-setting.<p>Love flying? Hate fluctuating air fares? Travel for business constantly or have tons of free time on your hands? There’s lots of reasons to download and sign up to OneGo — a new subscription-based air flight program. The app will allow users to fly an unlimited amount of …

The 18 Best Analytics Tools Every Business Manager Should Know

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. But with so many tools available it can be difficult to know what to use and when.<p>I thought it might be useful to look at some …

Big Data

The best luxury hotels for active travelers

While relaxing vacations certainly have their virtues — think pina coladas on a white sand beach, or a deep tissue massage at a desert spa — many people prefer a daily dose of action and adventure on their vacations.<p>No, I'm not talking about golf, or tennis or long walks on the beach. I'm talking …

Zip-lines

5 wildlife adventures everyone should have before they die

There are few experiences that compare to witnessing animals in their natural environment.<p>In a world where landscapes are continually altered, it is often calming, and quite breathtaking, to view animals completely in harmony with their habitats.<p>Though they often require some significant travel, …

Wildlife

Let unfettered writing pour out of you in Flowstate

When it comes to prewriting, nothing beats a distraction-free interface. A very common writing exercise is to just let the words flow, but many …

Apps

7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs …

3 Questions to Ask Before Ghostwriting to Amplify Your Brand - Small Business Trends

The demand for online content continues to grow. Econsultancy reports that increasing online content is a top priority for both business-to-consumer …

Forget the Shortest Route Across a City; New Algorithm Finds the Most Beautiful - MIT Technology Review

The way we navigate in cities has been revolutionized in the last few years by the advent of GPS mapping programs. Enter your start and end location …

Algorithms

Facebook Live Streaming Examples from Business Users

Since Facebook announced its new live streaming feature last year, and then opened it up to all users in December, the feature hasn’t exactly caught …

Small Business

How to Play Smart in a World of Senseless Conversion Rate Optimization Tactics | Inc.com

Plenty of people will offer tactics for conversion rate optimization. As CRO has grown in importance, everyone wants to find the quickest ways to increase their conversion rates.<p>Unfortunately, it's not a simple task. There is no magic wand. To improve conversion rates in a significant and …

Marketing

Are Comparison Apps Making Competitive Pricing More Imperative? - Small Business Trends

Today’s consumers are becoming more and more connected and well-informed. Businesses looking to tap into the buying processes of these connected …

How mobile data will blow your email campaigns wide open (webinar)

<b>Missed it? You can still view our email engagement webinar and and learn how today’s customer mobile behavioral data will blow your current email results out of the water.</b><p><b>Access the webinar on demand right here.</b><p>Sometimes the best marketing strategy is the simplest and no campaign fits that motto …

Marketing

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling.

Here Is What Happens In An Internet Minute

What happens on the internet in a minute? Read these 15 awesome statistics that will blow your mind!<p>Do you know that an astounding amount of data …

Top 20 Tax Deductions for Small Business - Small Business Trends

Business owners know that most expenditures can be written off, although there may be limits and timing issues. So what are the most popular …

Personal Finance

7 worthwhile ways to automate social media

Social media is an essential part of 21st century life. And, that’s especially true for business owners who are looking to connect with customers, …

Data visualization: 14 jaw-dropping examples

Why is data visualization important?In his 2010 TED talk, David McCandless argued that sight has by far the fastest and biggest bandwidth of any of …

Data Visualization

4 Content Marketing Tips to Boost Your Personal Brand

This story originally appeared on Personal Branding Blog<p>Content marketing -- in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand -- can be one of the most successful digital marketing methods for your personal brand, but only with a solid strategy …

Marketing
Marketing

5 Signs You're Working For A Truly Great Company

If you were to ask people, “what makes a great company,” you would get quite a variety of responses. It’s one of those things that’s hard to define but easy to identify if you are part of a great company. I’ve had the opportunity to interview, work and speak with some of the world’s top business …

The Workplace

10 Best Backpacking Trips in U.S. Parks

This year the National Park Service (NPS) celebrates its 100th birthday. Over the past century, the agency has protected and managed a system that has grown to now include 59 parks in 27 states and ranges from famed summer-vacation destination icons like Yellowstone and Yosemite to the remote 8.4 …

How Big Data And Analytics Are Changing Hotels And The Hospitality Industry

The hotel and hospitality sector caters to millions of travellers every day, and each one of them checks in with their own set of expectations. Meeting those expectations is the key to getting people to return, and increasingly hotel and leisure operators are turning to advanced analytics solutions …

Hospitality

6 analytics trends that will shape business in 2016

In its recently released Analytics Trends 2016 report, consulting firm Deloitte predicts six major trends will significantly shape business in …

Big Data

Adobe launches Squarespace competitor Adobe Portfolio

Design-minded website builder Squarespace has a new competitor.<p>Adobe, the $44 billion company with a monopolistic hold on design software, launched its own site-building tool today, Adobe Portfolio. The service succeeds Behance Pro Sites, which Adobe inherited when it acquired Behance in 2012.<p>Adobe …

4 Simple Small Business Productivity Solutions - Small Business Trends

We all have those tough days at work where try as we might, we can’t seem to check one item off our to-do list. All too often, it’s the seemingly …

Small Business

Where Social Media and SEO Fit in Today’s Content Marketing Mix

Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable.Brand content …

Marketing