Anna Spooner

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Content Strategy For Pros: Use a Pyramid to Build Your Strategy

Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding, and put on a broadway show. …


16 Call-to-Action Formulas That Make People Want to Click


Why Blog? The Benefits of Blogging for Business and Marketing


How to Boost Your Engagement With Visual Content

Do you want more engagement on your social channels?<p>Have you considered using visual content?<p>There are easy-to-use tools and tactics you can use to …

Content Strategy Essentials by LinkedIn’s Jason Miller

After the recent Content Marketing World in Cleveland, it seems as if the entire content marketing community is abuzz with talk of content strategy. …


70 Characters Count: Why You Should Always Be Testing Different Ad Copy

Anyone who’s run a paid digital campaign knows the pain of constantly adjusting levers. If you’re not trying to segment your audience by region or …

[PDF Download] DigitalMarketer’s 101 Best Email Subject Lines of 2017 (…And a 5-Year Email Subject Line Reflection)

Welcome to the 5th annual installment of DigitalMarketer’s 101 Best Email Subject Lines!Contained within this post are more than <b>500 highly swipeable</b> …

How to Take Full Advantage of Existing Content

Far too often, marketers find themselves lacking ideas for new content. Fortunately, one of the advantages of content marketing is the ability to …

How to Choose the Best Blog Topics

When selecting a blog post topic, there are generally two paths you can take. You can choose to write about trending topics — those that are popular …


The Essential Marketing & Sales Metrics Your Team Should Track

3 Common Interruptions in the Sales Process (and How to Keep Them From Killing Your Deal)

Interruptions are a part of sales. How you overcome them is what's important -- here are tactical tips for how to do just that.

The Anatomy of a Shareable, Linkable & Popular Post

What a Toad Can Teach You About Small Business Marketing

I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I …


How to Curate Content on Twitter in 10 Minutes a Day


Advertising Industry

4 Things To Never Lose Sight Of When It Comes To Content Marketing

According to Smart Insights, content marketing is the most important digital marketing trend for 2015. Chances are, you’re fully aware that content marketing is where it’s at and you’ve already been implementing it into your marketing strategy.<p>Blah, blah and blah… c’mon you know all this already, …

Social Media Promotion - 11 Effective Ways to Boost Your Content

You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach your content marketing objectives. And like book …

Social Media

What Makes Top Company Blogs So Successful? [New Data]

Check out our analysis of the top 10 business blogs in the U.K. and which specific traits make them so successful.

8 Brainstorming Ideas to Inspire Brilliant Pitches

Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to …

Top Tips to Upgrade Your Content Marketing Strategy

Your content is the bridge between potential consumers and your product. It is the first point of contact your audience will reach before even …


The Secret to Writing Long

Writing blog posts can really suck sometimes. There are days when the zeal has faded, and it seems like one of those chores that you want to force …


16 Examples of Awesome Email Marketing Campaigns

Email Marketing

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Every blog has compounding posts -- you just need to know how to find them. Check out this post to see what HubSpot's compounding posts look like.

Why I Hate Kittens… in Marketing

A while ago I was jarred by one of the most “what the heck?” commercials I’d ever seen. Taylor Swift was drinking a Diet Coke. And every time she …


Social Media Marketing Soars with a Strong Visual Content Strategy

Facts, statistics, and other key information are all more easily processed and retained when they are delivered through an infographic, according …


Successful Social Media Content Strategy Is A Continuous Improvement Process for Nonprofits

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that …