Anna Benitez Youngberg

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Public Relations
Social Media

Is the Power of Social Media Marketing a Myth?

Are consumers and candidates by social media? Or is it all a myth? I spoke to Scott Monty of Scott Monty Strategies to find out what his thoughts are …

7 Tips for a Successful Snapchat Video Marketing Campaign

Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. We take a …

Marketing

11 social media principles to guide PR agencies

<i>The article originally appeared on PR Daily in March, 2015.</i><p>Many PR and marketing agencies are still using social media ineffectively—for their …

Public Relations

Social media marketing, the basic mistakes

By Dinesh Jebamani<p>Today we need to innovate in the way we want to communicate and interact with our community who we consider as customers, prospects …

Marketing

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

He did not blame the slew of new digital and social media agencies, saying they are "doing a really good job" of pushing their message to marketers, …

Media Industry

Monday Tips: 4 Tools to Help You Harness Your Social Media Marketing

Get Control of Your Social Media Marketing With These 4 Tools<p>Monday Tips is a short list of the best finds across the internet to start your week off …

Marketing

NY Times Buys Digital Marketing Company HelloSociety

The New York Times is hoping to expand its influence on social media with the acquisition of HelloSociety. The digital marketing agency specializes …

Digital Marketing
Infographics

5 Common Myths About Small Business Social Media

It’s no secret that in order to help your business or brand’s online presence, you simply have to pay attention and participate in social media. But …

Small Business

4 social media marketing trends that won’t go away

If Facebook were a country, it would be the most-populous nation in the world (1.55 billion users at Jan. 1, 2016). When it launched, most thought it …

10 Must-Have Marketing Tools in 2016

“Money coming in says I’ve made the right marketing decisions.”- Adam Osborne<p>Marketing is the backbone of many businesses today, and without tools …

These Scientists Studied Why Internet Stories Go Viral. You Won’t Believe What They Found

Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top.<p>Editor’s Note<p>2/17/14<p>Happy Presidents’ Day! To celebrate, we’re revisiting some of our most popular stories of the year. Enjoy.<p>A few …

Behavioral Sciences

Teens, Social Media & Technology Overview 2015

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.Aided by the convenience and constant access …

Social Media

Facebook and Twitter are growing as news sources, says Pew

No, where your ex went on vacation doesn't count as news<p>The Pew Research Center announced today that it had made a discovery: Facebook and Twitter are growing in influence, with more and more users using them as a source of news. We had a sense that this was happening, as both sites were making …

Pew Research Center

People Don’t See Social Media As An ‘Important’ News Source

Author: Julia Greenberg. Julia Greenberg Business<p>Date of Publication: 07.14.15.<p>Time of Publication: 7:13 pm. 7:13 pm<p>A lot of people are getting their …

How to Create a Social Media Marketing Calendar

74% of marketers saw an <b>increase in traffic</b> after spending just 6 hours per week on social media and 78% of American consumers stated that social …

Social Media Marketing

Complete Guide to Creating a Simple Yet Effective Social Media Editorial Calendar

<i>Learn why a social media editorial calendar is important and how to implement one in four simple steps.</i><br>___One of the best ways to <b>save your limited</b> …

Infographics

5 Steps to Creating an Extraordinary Content Marketing Strategy

Content marketing is hot--93% of all marketers say their organizations are investing heavily in it. Unfortunately, it's getting harder and harder to stand out from the pack.<p>While the amount of available web-based content is doubling every 9 to 24 months, our customer's ability to consume that …

Marketing

9 Tools to Improve Your Instagram Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram can be an incredibly powerful platform for marketers. With nearly 28 percent of the U.S. population now using it, there is no better platform for marketers who want to promote visual content. While the app alone may be enough to …

Infographics

How to use HootSuite for Social Listening

HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which …

Social Media Infographics

Social Media For Social Good - #SocialMedia #Infographic<p>See more<p>5-Minute Guide to Getting a Job in Social Media [INFOGRAPHIC]<p>Infographics The 5 …

Pinterest

Welcome to Pinterest<p>Find new ideas to try<p>OR<p>Continue with Facebook<p>Continue with Google<p>By continuing, you agree to Pinterest's Terms of Service, …

Tweeter

LinkedIn Marketing And Profile Tips #LinkedIn – what does it make you think ...

<b>LinkedIn Marketing And Profile Tips</b><p>#LinkedIn – what does it make you think of? Does it make you think of stuffy #business profiles and keeping up …

Best and worst hashtag practices for online marketers

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations.<p>The …

Marketing

You are not your browser history.

I’m a 26 year-old from Montreal, a 27 year-old in Vegas, and a retiree with a penchant for photography. Mostly I’m unemployed. I’m a gamer, a …

Algorithms