Ann-Marie Johnson

62 Flips | 2 Magazines | 1 Like | 1 Following | @AnnMarieJoh76ci | Memphis, TN | Advertising Sales Manager | Dog mom | Chef at heart | Travel Enthusiast 

Used-vehicle prices falling amid glut

Car sales in the U.S. have been rising for seven consecutive years now, and it's denting the value of whatever is currently parked in your garage or …

CPO vs. non-CPO: Advantage is in eye of consumer

ATLANTA -<p>When buying a vehicle, people basically have three options: new, non-certified used or certified used. While everyone knows what a new …

How CPO affects consumer loyalty

ATLANTA -<p>Loyalty. A strong feeling of support or allegiance. Loyalty is devotion and faithfulness to a cause, country, group or person.<p>Book after …

Customer Experience

What do consumers really want from your dealership’s CPO program?

ATLANTA -<p>We all know today’s automotive market is tricky to navigate. As margins compress and sales slow, your job is to make sure that when …

eCommerce

4 tech tips to spot CPO opportunities in your CRM

ATLANTA -<p>Building a successful certified pre-owned program takes work — and an in-depth understanding of your customer base. If you have a good grasp …

Customers

The more CPO sales change, the more they stay the same

ATLANTA -<p>Looking at the certified pre-owned vehicle market, it’s clear that change is in the air.<p>There are more customers interested in CPO vehicles …

Customers

6 reasons why increasing CPO sales should be your 2017 resolution

ATLANTA -<p>As we flipped the calendar into 2017 this month, it was time for New Year’s resolutions once again. Maybe this year you’re planning to …

eCommerce

Charcoal or gas? Buy or lease? Topic of CPO leasing heating up

ATLANTA -<p>Summer barbeque season brings out summer barbeque conversations. I was gathered around the barbeque with friends when the discussion became …

Leasing

Challenges of gig economy & impact to CPO, finance

ATLANTA -<p>The Gig Economy. It’s here. It’s now. It’s real.<p>But, what is it? And how does it impact car dealers? The answer to the latter may have some …

Gig Economy

The psychology of CPO

ATLANTA -<p>Sloan and Tyler are sitting with the salesperson at the dealership contemplating whether to buy that 2012 Scion.<p>While Tyler is ready to …

Repairs

Time your CPO message for every stage of buyer’s journey

ATLANTA -<p>Just last week, I received phone calls from two separate dealers I’d purchased vehicles from over the past five years. Each of them offered …

Streaming Media

Why CPO prices are higher — and worth it

ATLANTA -<p>Currently, used-car certification programs are now available through most, if not all, major car manufacturers and are joined by numerous …

6 Easy ways to make your CPO program more efficient

ATLANTA -<p>On New Year’s Eve, I was lucky enough to ring in 2017 in Athens, Greece. It was the trip of a lifetime: watching spectacular fireworks over …

Profit

Learning Center | Cox Automotive

The 5 Key Auto Micro-Moments Brands Should Win

Subscribe<p>Close<p>Sign up to receive your selected communications from Google LLC and its affiliates. Your information will be used in accordance with …

Marketing

Consumers in the Micro-Moment: What it Means for Auto Brands

Mobile has changed the auto purchase journey. From researching brands while on a lunch break to comparing prices on the dealership lot, mobile has an …

eCommerce

Elon Musk tells unhappy Tesla investors: 'Buy Ford'

Elon Musk has got into a Twitter row with a group of powerful investors after they urged the billionaire Tesla boss to strengthen the electric car company’s board.<p>Five major shareholders including the powerful California State Teacher’s Retirement System (Calstrs) wrote to Mr Musk at the start of …

Content, content, content: How to build a successful online strategy

We live in a world of interruption. Despite all the encouraging words spoken by the world’s marketers promising to move away from the crack cocaine …

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to …

What On-The-Lot Foot Traffic Data Reveals About Car Shopping

From researching to locating a dealership, mobile plays a huge role in the way consumers shop for cars today. We investigated search patterns and …

Winning the Moments Before the Dealership

New research shows that being there and useful in consumers' initial auto searches leads directly to dealership visits. The brands that want to win …

Calculate ROI of Live Chat & Car Sales Leads Generated by CarChat24

CarChat24 Live Chat ROI Estimator<p>Instantly estimate the number of automotive leads, sales, gross profit, cost per sale, and return on investment …

The Car-Buying Process: One Consumer's 900+ Digital Interactions

It's no surprise that consumers turn to digital—especially mobile—as they shop for a car. But thanks to new data from Luth Research, we can see …