Ann Jillian Lim

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Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend in 2016 | Articles | Chief Data Officer

<b>Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend in 2016</b><p>Mobile is taking over retail. Consumers research, price check, …

eCommerce

Introducing the Handys, the Award Show for Advertising’s Biggest Wankers

Advertising awards have reached peak honesty with the Handys, a new (fake) show that isn't a show at all—it's an app where you get a prize just for …

handys

Facebook is expanding its advertising platform

Facebook's mobile ad platform, known as Facebook Audience Network (FAN), is spreading to desktop and video ad formats.<p>This news comes on the heels of recent reports that Instagram is about to unveil an improved analytics suite that would let brands have a whole new level of insight into their …

Instagram overhauls analytics and business profiles

Digital marketers love data—and will soon have more of it to track in their Instagram feeds.<p>It’s an announcement that might have social media …

How Social Media Engagement Has Changed Over the Past 3 Years

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part …

Twitter may drop photos and links from 140 character limit

Twitter could soon drop images and links from the 140 character limit on tweets.<p>According to a report from <i>Bloomberg</i> the social network is due to make …