Anki

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24 Billion Clicks Via 700 Ad Networks Reveals 15.2% Mobile Ad Fraud Rate

Eight ad networks are 100% fraud. 35 ad networks are 50% or greater. But overall, 17.17% of all mobile ads that marketers pay to place in front of consumers are fraudulent.<p>In my day job, I study mobile for TUNE, a platform for mobile marketers. Recently, I launched an analysis of more than 700 ad …

Identity Theft

Marhaba, Jordan!

There’s an old Bedouin saying, that goes something like this, “Place your hand over your heart, all our hearts beat the same”. Suleiman, the charming …

Hungover: 7 Modern Pavilions Taking Cantilevers to the Extreme

Today, architecture is often confined more by functional constraints than by physical limitations. Yet not all architecture has the same utilitarian concerns. Privileged by flexible programs and a wide array of construction materials, modern pavilions can be made into almost any form. The projects …

5 tech innovations I want to see in marketing

For marketers, innovation can bring about impressive opportunities (like the rise of social media), or throw up obstacles that force them to redirect and rewrite the gameplan (like ad blockers).<p>The World Wide Web went live in 1991. Smartphones began their rise to prominence in the mid 90’s. Social …

Marketing

How to Decorate with Color and Pattern in a Small Space

Design team Cloth & Kind share their sophisticated print-on-print sensibility in a delicately balanced alcove that is anything but forgettable<p>For design duo Cloth & Kind, pattern mixing has become second nature. But while most people associate the sensibility with large, sprawling spaces, where it …

The conundrum of mind and matter: what is consciousness?

It’s one of the greatest puzzles scientists struggle to define. Susan Greenfield explains why understanding consciouness remains elusive<p>It’s early in the morning and still dark outside. Your heart rate has dropped to a single beat per second and your blood pressure is the lowest it will be for the …

venice architecture biennale zaha hadid exhibition

<b>in celebration of zaha hadid’s career in architecture and design, fondazione berengo has opened a retrospective exhibition of her work at the 16th</b> …

Art History

Scientists find minivan-sized sponge, world's largest

HONOLULU (AP) — Researchers in Hawaii have been absorbed by a sea creature they discovered last summer, and their findings are pretty big.<p>The team of scientists on a deep-sea expedition in the waters off Hawaii discovered what they say is the world's largest known sponge.<p>The creature, roughly the …

A Weekend House In the Woods Near Stockholm

Located in the woods near Stockholm, ‘The Six Walls’ house is a light-filled weekend home designed by architecture practice Arrhov Frick …

The Brain Needs Cleaning to Stay Healthy

<i>Summary: Researchers have identified a mechanism that keeps the brain clean during neurodegenerative diseases.</i><p>Source: PLOS.<p><b>Research led by the</b> …

Neuroscience

8 Amazing Houses That Make a Case for Rainwater Harvesting

Just a few blocks from Le Corbusier's Radiant City stands an entirely different kind of architectural experiment: a musical instrument. Stark and minimalist, Shishiodoshi House (↑) is bejeweled with a <b>two-story fountain</b> that funnels water off the gabled roof and into a cistern below, while creating …

Early men and women were equal, say scientists

Study shows that modern hunter-gatherer tribes operate on egalitarian basis, suggesting inequality was an aberration that came with the advent of agriculture<p>Our prehistoric forebears are often portrayed as spear-wielding savages, but the earliest human societies are likely to have been founded on …

How to learn with zero effort

What is the easiest way to learn? David Robson meets a group of scientists and memory champions competing to find techniques that make facts stick... fast.<p>Face to face with the world’s leading memory experts, my mind is beginning to feel very humble. Ben Whately, for instance, tells me about the …

The Brain

Not everyone is happy that hackers attacked TRAI for releasing email addresses of millions of Indians

TRAI had made public the addresses of those who replied to its net neutrality consultation paper.<p>The net neutrality wars got a little more serious on …

Blueprint for a Better Human Body

People who wear and design prosthetics are rethinking the form of our species.<p>When Elizabeth Wright smacks her right leg on a table, she says “ow.” That’s only interesting if you know one more thing: that her right leg is made out of carbon fiber and metal. It’s also part of her. “It is my right …

Alexander McQueen

In Afghanistan, a Yearbook Takes on Special Significance

“I want to be an engineer and help Afghanistan become a more developed country,” says Naib, a student in Class Eight at the Roots of Peace School in Mir Bacha Kot in the Kabul Province of Afghanistan. He is responding to a question posed by photographer Ruvan Wijesooriya, who asked Naib and his …

Afghanistan

The hidden tricks of powerful persuasion

Are we always in control of our minds? As David Robson discovers, it’s surprisingly easy to plant ideas in peoples’ heads without them realising.<p>Are we all just puppets on a string? Most people would like to assume that they are free agents – their fate lies in their own hands. But they’d be wrong. …

Psychology

TOP 7 UNIQUE HOUSE DESIGN: SAN DIEGO CONCRETE HOUSE DESIGN WITH THE INTERIOR AND EXTERIOR LIVING SPACES ALMOST EQUALLY DIVIDED

This home has it all. A window wrapped inside living space, a private relaxing outside space, a pool that wraps two sides of the home and a sea view. …

Shhh. We introverts are winning quiet victories

Many of us struggle to keep up with the pressures and demands of our loud, outgoing society. A more introvert-friendly culture would change that<p>Introverts and extroverts respond to stimulation and relax in different ways: introverts are generally less comfortable in larger groups, and need to …

Do you genes determine your entire life?

Some scientists claim that new discoveries have proved free will is an illusion. Nonsense, says Julian Baggini<p>Whenever you read stories about identical twins separated at birth, they tend to follow the template set by the most remarkable of them all: the “two Jims”. James Springer and James Lewis …

GSF India Is Now Hunting Internet Of Things Startups For Its Accelerator Program

GSF India, the Bangalore-headquartered accelerator program and angel investment firm, is broadening its scope to cover young startups in India’s internet of things space. The organization has partnered global tech giant Cisco for batch four of its incubator program — and, importantly, extended the …

6 Tips For Pin Sharp Images

Why Aren’t My Shots Sharp Enough?<br>Lack of sharpness is one of the biggest problems in photography, along with blown out highlights, poor composition …

Landscape Photography

School-Of-Digital-Photography.com

Learn Digital Photography The Smart Way

Do you own a DSLR but still take average, boring photos?<p>“Now You Can Master Any DSLR Camera And<br>Take Gorgeous, Attention-Grabbing Photos By<br>Following …

Scientists fly real beetles by radio remote control

The backpack consists of a commercially-available microcontroller, a wireless transmitter/receiver, and a 3.9-volt micro lithium battery. It also …

10 of the most innovative buildings on the planet

Can architecture be a path into the clouds? Can you sunbathe underground? Is pretty a public amenity? These are just a few of the questions posed by HWKN architect and Architizer.com co-founder Marc Kushner in his new book, The Future of Architecture in 100 Buildings (Simon & Schuster; $17). An …

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