Anita McDermott

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Comparison: Direct Booking VS Guest Experience Marketing

The reading of all the reactions regarding my last article (Is Guest Experience the future of hotel marketing?) has clearly shown that the market has …

SnapTravel raises $8 million for a hotel booking service that works over chat

Chatbots – automated bots that let you interact with a service or brand via messaging apps or SMS – haven’t yet become breakout hits, as a group. But that hasn’t stopped investors from pouring in $8 million into a hotel booking startup called SnapTravel, which lets users find and book rooms via SMS …


Gala2017: Jeff Bezos Fireside Chat

Advanced analytics in hospitality

Digital technologies are creating value and rearranging roles in the travel industry. Here’s how industry leaders are profiting from the change.<p><b>Over</b> …

EHL Hospitality Insights – The Power of Data