Anita McDermott

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7 Innovative Tips About Facebook For Hotels

<b>Facebook</b> is the perfect place for Hotels to connect with real people and build connections through photos, videos, and ads.<p>Successful Hotels has</b> …

5 Tips to Create a Successful Brand Identity for Hotels

Introduction<p>Creating a successful brand identity is important in every industry, especially the Hotel industry. Everyday customers encounter …

Comparison: Direct Booking VS Guest Experience Marketing

The reading of all the reactions regarding my last article (Is Guest Experience the future of hotel marketing?) has clearly shown that the market has …

Customer Experience

SnapTravel raises $8 million for a hotel booking service that works over chat

Chatbots – automated bots that let you interact with a service or brand via messaging apps or SMS – haven’t yet become breakout hits, as a group. But that hasn’t stopped investors from pouring in $8 million into a hotel booking startup called SnapTravel, which lets users find and book rooms via SMS …

Gala2017: Jeff Bezos Fireside Chat

Jeff Bezos

Advanced analytics in hospitality

Digital technologies are creating value and rearranging roles in the travel industry. Here’s how industry leaders are profiting from the change.<p><b>Over</b> …

Big Data

EHL Hospitality Insights – The Power of Data