Anita

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Facebook, Microsoft, Twitter and YouTube Are Banding Together to Help Stop 'Online Terrorist Content'

"There is no place for content that promotes terrorism."<p>The biggest social networks in the country are teaming up to create a database of photos and videos used to recruit people into terrorism. That sounds like a scary sentence, but the database will be identifying images through a unique digital …

McDonald’s teams with Blippar and Amazon for ‘biggest ever Christmas campaign’

It may be an unlikely festive advertiser, but McDonald’s has launched what it claims is its “biggest ever Christmas celebration” with a campaign it’s …

The marketing genius behind Snap’s new Spectacles

We all want a pair.<p>One week ago, I had virtually zero interest in owning a pair of Snap Spectacles, the company’s new video-recording sunglasses.<p>On Saturday, I contemplated the six-hour drive from San Francisco to LA to buy a pair out of a vending machine. What a difference a week can make.<p>The …

Snapchat confidentially filed for IPO: Report

Valued at more than $25 billion, Snapchat could trade as soon as March.<p>Snapchat's parent company, Snap Inc, has filed confidentially for its IPO, …

You Can Now Manage Accounts on Facebook, Instagram and Facebook Messenger Via One App

Social media directors for organizations and small-to-medium-sized businesses have evidently had a hard time simultaneously managing accounts for …

Facebook Messenger now works in Android Auto

On the heels of Google’s announcement that its in-car infotainment platform Android Auto can now function as a standalone mobile app, Facebook today announced that it’s now rolling out Android Auto integration on Messenger. That means Android Auto users will be able to listen to and reply to texts …

Facebook’s new inbox for businesses manages messages on Facebook, Instagram, and Messenger

Facebook is making it easier for businesses to use three of its most popular services by consolidating the messages they receive into a single repository. Between managing their presence across their Facebook Page and their Instagram, and corresponding to customers through Facebook Messenger, the …

Microsoft is partnering with Elon Musk's $1 billion AI research company to help it battle Amazon and Google

Under the terms of the partnership, OpenAI will use the Microsoft Azure cloud computing service as the "preferred" place to do its AI experiments. In return, Microsoft gets increased access to OpenAI's deep bench of robotics and experts, making Azure a better place for building AI-powered …

Facebook threatens LinkedIn with job opening features

Facebook llows Pages to formally share a job opening in Tab<p>https://techcrunch.com/2016/11/07/jobbook/<p>These job postings will also show up in a Jobs …

Machines are becoming smarter marketers

Marketing is only helpful when it’s meeting a need. It sounds simple, but those needs can be really tough to parse. Like any consumer, my needs evolve every day, if not every minute. I won’t stand for poorly targeted ads or messages that are irrelevant to me.<p>I work in marketing technology, and this …

Boost your conversion rate by 45% today… no, really!

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for …