Animesh

75 Flips | 6 Magazines | 10 Likes | 5 Followers | @AnimeshR | Keep up with Animesh on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Animesh”

This Is Your Brain on Marketing Imagery (Infographic)

Neuroscience explains why images of delicious food, cute babies, and thrilling stunts leave such a lasting impression.<p>The amygdala, an almond-shape set of neurons located in your brain, plays a key role in processing your emotions. And it does this incredibly fast--typically in three seconds or …

Marketing

8 Ways to Delight and Reward Your Email Subscribers

In this example, Williams-Sonoma knows that its subscribers signed up to receive weekly discounts and new product announcements. These emails are a great resource for the right subscriber, but they tend to be light promotions only applicable to online purchases delivered on a regular basis.<p>Now that …

Integrating Social Media into Unexpected Parts of Business

It’s hard to believe that Facebook is now more than a decade old. In a few short years, the platform evolved from a small network of Ivy League students to an identity management resource for people around the world. Today, Facebook touches the lives of more than 1 billion people …

Apple unveils new perks to attract talent

Apple employees are getting a few new perks today (and no, it’s not free iPhone 6’s).<p>On Thursday morning the company’s head of HR, Denise Young …

Starbucks EMEA marketing boss on deepening engagement with the brand

en_GB<p>article<p>Starbucks’ product-led marketing has been delivering growth in same-store sales for the past 18 quarters. To sustain the momentum, the …

Google aims to make mobile advertising more appealing to brands

Rolling out globally over the coming two months, including in the UK, the formats are all designed specifically for mobile. The full-screen ads will …

Digital Advertising

Facebook Has A New Way To Make Money On Your Data — And Potentially Learn More About You Than Ever

Facebook has a new way to make money off of your data—and, potentially, to learn more about you than it ever could before.<p>If you're a Facebook user, the company's machines already know all the things you've explicitly told Facebook over the years, like your name, age, email address, friends, likes, …

Too many metrics: the perils of training marketers to calculate ROI

en_GB<p>article<p>The life of marketers “is chaos and it’s only going to get worse,” said Unilever chief marketing officer Keith Weed at the Cannes Lions …

Marketing

7 Hard Truths About Life That People Don't Like to Admit

5 min read<p>This story originally appeared on Business Insider<p>While people generally like to think they're in touch with reality, the truth is that many of us shield ourselves from certain unpleasant facts to make us happier and more productive.<p>Users on Quora recently discussed the question: "What is …

Success

10 Skills An Email Marketing Manager Needs To Succeed

A lot has been written about the importance of email marketing.<p>And that’s for good reason: if we look at the ROI, email is the best-performing …

Get To Know The Consumer and Then Do Something With It.

The former chief marketing officer at Procter and Gamble, James Stengel, said in 2012 responding to a question about how to achieve brand growth, …

Airbnb's CEO explains his company in a way Stephen Colbert can understand

The sharing economy is a complicated concept.<p>The idea that Uber, Airbnb, TaskRabbit, and countless others are running with is that anyone can contribute to society and make money doing it. Of course, with tricky legislation stopping some movements like ride sharing and home sharing, the issue runs …

8 Tips and Tricks for LinkedIn Power Users

You have hundreds of connections, stacks of skills and endorsements, a killer review of your experience and a flattering but professional headshot. …

The Guide to Creating Conversion Funnels for Analyzing Data

<i>David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog.</i><p>You’ve probably been reading tons of articles telling you to start setting up metrics for your website, measure your website KPIs and take …

80% Of Your Research Should Be With Your Customers

Tuesday 22 July 2014, 11:11 am<p><b>By Ray Poynter</b><p>When I joined the market research industry in the 1970s, most market research was conducted with the …

Lessons from Three Big Business Failures - Jeffbullas's Blog

Failure is full of lessons and, over the last decade, the demise of several once extraordinarily successful businesses are providing us with plenty …

Newspaper industry searches for new audience metric across print and digital

Newspaper marketing body Newsworks has announced it will oversee the appointment of a strategy consultant who will be responsible for investigating …

Marketing

Mobile internet revenue to hit $700B in 4 years, growing more than 300% (report)

Mobile revenue will jump more than 300 percent in the next four years, hitting $700 billion in revenue by 2017, according to a new report by Digi-Capital.<p>No, that’s not all gems in Clash of Clans.<p>In fact, most of the growth will be in mobile commerce, which Digi-Capital says will hit $516 billion. …

Medialets' tools mean mobile advertisers can track campaigns in real time

Mobile ad publishers looking to maximize campaigns — and dollars — may have a new friend in town.<p>Mobile-attribution play Medialets, headquartered in Manhattan, unveiled a new set of tools today that enables publishers and advertisers to track how their ad campaigns are fairing across multiple …

25 Business Books that You Won't See on Most Bookshelves

<i>Gregory Ciotti is the marketing director at Help Scout.This post originally appeared on the Help Scout blog.</i><p>Read to lead, right?<p>There are few better “hacks” in life than reading—distilled knowledge that often took years to assemble can be consumed in just a few hours.<p>The problem is that many …

15 Sure-Fire Ways to Make Sure Your Emails Are Opened and Read - Jeffbullas's Blog

You’ve been there before.<p>You follow all the expert advice out there to the “t”.<p>You type up a stellar email for your list.<p>You go ahead and hit …

The 12 Most Popular Free Online Courses For Professionals

Based on data from online education platform Coursera, we compiled a list of the 12 most popular, free online classes for working professionals.<p>Here they are, ranked by popularity:<p>Coursera's most popular course offers an introduction to classic and contemporary social psychology, covering topics …

The 'Circle Of Competence' Theory Will Help You Make Vastly Smarter Decisions

<i>"I'm no genius. I'm smart in spots—but I stay around those spots."</i><i><br>— Tom Watson Sr., Founder of IBM</i><p>The concept of the "Circle of Competence" has been used over the years by Warren Buffett as a way to focus investors on only operating in areas they knew best. The bones of the concept appear in his …

Self-improvement

Everything I Needed To Know About Social Media I Learned From Star Trek - Jeffbullas's Blog

I am a Trekkie! Literally watched every single episode of Star Trek in every series, plus the movies as well. From the time that I first heard James …

How to Use the New Twitter Profiles and Image Sizes Creatively

The new Twitter profiles will be made mandatory for everyone on May 28th. Here are some best practices and more examples of brands with excellent …

Can Facebook win at direct-response and brand advertising?

Facebook started off in advertising promising to remake the industry for a social world. Then it met reality and has, since the launch of its ad …

Advertising

Five brands using crowdsourcing for product and marketing ideas

<b>During a recent discussion about a colleague’s obsession with Lego I was informed of the toymaker’s forays into crowdsourcing new product ideas.</b><p>This …

marketingideas

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren’t planning …

AdWords

Facebook To Give Page owners Detailed Video Metrics and Analytics

Facebook announced a number of new video metrics today that will allow brands and advertisers to better understand how their clips are performing on the social network.<p>Before now, Facebook Page owners have only been able to see the number of people who begin watching their videos. In the future, …

Boost Posts or Promoted Posts on Facebook: Which is Better?

Are you confused by Facebook’s advertising options?<p>Do you know when you should use boost posts vs. promoted posts?<p>Understanding the similarities and …

Social Media