Anik Sumon

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How artificial intelligence is revolutionizing customer management

A few years back, cloud computing transformed customer management, giving every small and medium business access to unified data and communication platforms without the need to make heavy investments in IT infrastructure and staff. This time around, the next revolution in the space is being driven …

Killer Tools to Launch and Build Your Startup

If you want to have your own startup, you are going to need to do a lot of hard work to get it running and make it profitable. While you may think …

Offer These 50 Free Professional Resources to Your Employees

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most employers recognize providing professional development opportunities is a benefit many employees expect. In fact, a 2013 survey of 4,000 randomly selected members of the Society for Human Resource Management found 88 percent of …

5 Reasons Your Business Should Not Advertise on Google AdWords

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’m a huge proponent of advertising on Google AdWords – indeed, my entire business career has been dedicated to helping companies grow through search engine marketing (SEM). As much as I love AdWords, however, there are a lot of companies …

The answer to Tesco's problems lies in the past and with Sir Terry Leahy

Tesco turnaround involves returning to retailer to its roots, according to new boss Dave Lewis, an approach that could involve the return of a famous face<p>Here is a new phrase for everyone to learn – “brand archaeology”.<p>Apparently it means exploring the origins of a brand rather than suggesting it …

10 Content Creation Tools For The Marketing Team Of One

<b>Does it feel like you’re working a 25 hour day</b> <b>yet you’re still drowning in the ocean that is online marketing?</b><p>As a Marketing Team of One you need to …

Infographics

The Four Steps to Great Content Marketing

Content marketing: Everybody's jumping on this hot area, coming up with innovative ways to reach their audiences. Marketers are creating TV shows, …

Why Growth Is Killing Digital Agencies

The brave new world of digital is prompting agencies to be more things to clients. They have to, because marketing is so much more than advertising …

The 13 Best Books The Army Wants Its Leaders To Read

They need to respond quickly to chaotic situations — often with limited information — and effectively lead and inspire others.<p>In essence, being a good soldier means being physically <i>and</i> mentally prepared.<p>To help in this latter area, the Army's top officer, the Army Chief of Staff, publishes a list …

War

7 Management Strategies From Some Of History's Greatest Generals

"The moral is to the physical as three is to one," Napoleon once said.<p>"He meant that his troops' fighting spirit was crucial in the outcome of the battle. With motivated soldiers he could beat an army three times the size of his own," writes Robert Greene in his book "The 33 Strategies of …

25 Business Books that You Won't See on Most Bookshelves

<i>Gregory Ciotti is the marketing director at Help Scout.This post originally appeared on the Help Scout blog.</i><p>Read to lead, right?<p>Have you visited TNW's hype-free blockchain and cryptocurrency news site yet?It's called Hard Fork.TAKE ME THERE<p>There are few better “hacks” in life than reading—distilled …

Selling Search & Social To The CEO: Measure Business Outcomes

Communicating the value of search and social to the CEO, and selling what needs to change to gain executive support is the key to digital marketing …

The Ultimate Guide to Content Distribution

No matter how good your content is, it won’t make a difference if it doesn’t reach your audience. To achieve your marketing goals, you need an effective distribution strategy to guarantee that every piece of content you create gets the attention it deserves. In this e-book, you’ll learn everything …

Marketing’s New Digital Role Is Shortchanging IT

Every revolution has its vanguard. Throughout technology’s history, that vanguard has been the part of an organization willing to invest for one or both of two reasons: it is having significant trouble with the status quo or it has a compelling vision that things could be done in a new, better …

The Comprehensive Guide to Facebook Privacy Settings

The first thing you have to realize about Facebook: Nothing you put there is truly private. Yes, you can control how users see or don’t see your …

Why We Need Infographics (and How to Make Them Great)

<i>Alexander Huls is a freelance writer who has been writing about pop culture for over five years. His work has appeared in the New York Times, the Atlantic, National Post, Film School Rejects, and more. This post was originally published on the Shutterstock blog and has been reprinted with</i> …

Do You Have What It Takes to Be a Writer? Answer This Question to Find Out ... - Copyblogger

Let’s say this:<p>You’ve been a graphic designer since high school, went to college, and got a degree in computer science. During that time you’ve …

Wattpad CEO Says The Social Reading App Will Be Free Forever And Make Money From Native Ads

Wattpad, which lets authors share their stories with a community of readers, has attracted lots of interest from investors, having most recently raised a $46 million Series C. It’s also seeing impressive user engagement — the company says that 27 million of its 30 million users are active each …

What Content Marketers and Journalists Need to Learn from Each Other

I've got baggage. I call it J-School baggage, and I'm not the only one schlepping it around. Thousands of people have graduated from journalism …

Marketing

8 Personal Branding Hacks to Increase Your Online Visibility

Becoming interesting isn’t just about learning how to become a good conversationalist. You need stories to tell. And the way you communicate those stories on the Internet is through content.<p><b>Personal branding online is not about you, it’s about your content.</b><p>I realized it early in my career. In every …

5 Reasons To Move Your Startup to Southeast Asia

<i>Thomas Clayton is the CEO of Bubbly, a social media startup backed by Sequoia Capital, SingTel Innov8, and JAFCO.</i><p>Most entrepreneurs get caught up in Silicon Valley envy and decide to place their startup headquarters there without a second thought. But for most startups, this won’t necessarily lead …

Can Native Ads Save the Soul of Digital Advertising?

During the OMMA Native Ad Conference at Internet Week last month, I heard an ad tech executive proclaim, "But digital banner ads work. They keep …

The state of native advertising in 5 data sets

Publishers are increasingly looking to native advertising to solve their revenue problems. But there is still no industry-wide consensus of who …

The native bucket is too big

<i>This article was written by Ted Murphy, founder and CEO of IZEA</i><p>Everyday you see a new post in trade rags about native advertising, a term which seems …

Yieldbot Raises $18 Million to Advance Search-Style Display Buying

Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round …

Multichannel Marketing in E-Commerce: Critical Today

For many marketers and business owners, the first thing that comes to mind when promoting online stores is the Google organic search page.<p>Let's take …

Mary Meeker's Stunning 2014 Presentation On The State Of The Web

Don’t Overthink Semantic Markup – 5 Basic Markups to Use

Confused about semantic markup? Don't overthink it! Here are the 5 basic markups you should be focused on.