Anh Le

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Build Your LinkedIn Profile From Start to Finish With This Massive Visual Guide

You’ve got six seconds to impress a recruiter on LinkedIn, and once you reel them in, you want to make sure your profile is solid. This giant visual …

The 20 Best Unicorn Companies For Paying Software Engineers Top Dollar

Last week we brought you the 20 highest paying unicorns, based on median annual salary for all employees. This time around, we centered our search on the unicorns paying best for programmers.<p>We pulled together all 153 unicorns currently listed on the Crunchbase Unicorn Leaderboardand then matched …

Venture Capital

How I Got Over Being Shy and Embraced Talking to People I Don’t Know

I once showed up to a party alone, before any of my friends arrived. Instead of mingling, I hid in the bathroom to kill time and avoid talking to …

Don’t Sell a Product, Sell a Whole New Way of Thinking

We all know the story. A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader …

Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula

Mágoz<p><b>The research:</b> In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then primed some managers to be …

Customers