Angela Chiang

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Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

<i>by Matt Crenshaw, Global Head of Distribution, Outbrain</i><p>Get a group of digital publishers together, and you won’t get five minutes into the …

What Quality Content Really Looks Like Today

Here's why the old definition of "quality content" is wrong and how you can start picking up more wins by playing content marketing moneyball.<p>How do you get more website traffic, social shares, leads, and visibility in Google?<p>The popular answer you'll hear from marketing experts is: "create quality …

Marketing

5 Things That Have Always Worked For Digital Marketers, Until Now

Batch and blast email campaigns? Forget it.<p>The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of keeping pace in the world of digital marketing. Changes in trends and tactics shift quickly with the wind and, as digital marketers, the only …

Marketing

The Step-by-Step Guide to Creating a Facebook Sales Funnel

Facebook may no longer be the coolest or sexiest social network on the block.It may no longer be the place where teens and tweens go to vent their …

Marketing