Angel Stoyanov

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Anchor Text Ratios Are Bull Sh!t

I just parted ways with a client <i>over anchor text.</i><p>They hired me to build <b>white hat links</b> — guest blogging, outreach, broken link building, etc.<p>After I …

14 Things to Do When You Get Great PR but No Editorial Links

Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing …

[Case Study] Secret About Meta Description That Can Triple Your Click-Through Rate

As you can see from all these experiments, Google did not use the meta description that I’ve written, but instead return the results with a snippet …

AdWords

How To Submit Your Multilingual Site To Google, Bing, Yandex And Baidu

<b>If you have a multilingual website, you should inform search engines worldwide on the different languages of your website (domains, subdomains,</b> …

SEO

19 Things We Can Learn From Numerous Heatmap Tests

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly …

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Raise your hand if you’re a control freak?<p>Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular …

AdWords

Pinpoint vs. Floodlight Content and Keyword Research Strategies - Whiteboard Friday

When we're doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher …

SEO

The Keyword

SearchThe Year in Search: the questions we asked in 2017 EducationThe #MyFutureMe winner is often the only girl—but she’s going to change that …

Here's Google Web Light, The New Bare Bones Version Of Websites For Users On Slow Connections

We heard at Google I/O about Google's plans to help improve the experience of users on slow connections, especially in parts of the world where even …

Google Analytics

Google Panda Update: Everything We Know About Panda 4.2

<b>UPDATE:</b> We have a new complete analysis of the Google Panda Algo, complete with brand new quotes directly from Google (January 2016). <i><br>Understanding</i> …

SEO

Fifty Shades of Grey Hat: The SEO Experts Weigh In

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can …

Fifty Shades of Grey

Google Stock Price Soars on Strength of Mobile Ad Business

Google’s stock price shot up immediately on Friday, rising nearly 15% following the previous day’s earnings call with new CFO Ruth Porat.<p>Porat …

Women in Tech

Do AdWords and AdSense Affect SEO Rankings?

<i>Every business at some point will want to advertise.</i><p>You may shun it now – preferring other alternatives like blogging, online networking, or even …

AdWords

Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]

Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.

Google Now

Is Your Site Configured For the International Googlebot?

Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating …

Google

Google Revises Blog Post About Not Asking for Links

Google released a blog post on the Portuguese Webmaster Blog earlier this week, with one statement that many found interesting – they said that …

Marketing

5 SEO Myths That Should Be Forgotten In 2015

<b>Google has changed the rules of the game, so let’s stop worrying about SEO. Content is king.</b><p>So if SEO (search engine optimization) is dead, so why do …

SEO

Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume - Whiteboard Friday

A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get …

24/7 Bidding: Going Mobile With 100% More Shopping!

Former Googler Daniel Gilbert has an improved script to let you adjust your AdWords bids -- desktop and mobile -- every hour of every day.

AdWords

Review | Search

A review is someone's evaluation of something. We support reviews and ratings for a wide range of schema.org types, including businesses, products, …

SEO

How to Rid Your Website of Six Common Google Analytics Headaches

I've been in and out of Google Analytics (GA) for the past five or so years agency-side. I've seen three different code libraries, dozens of new …

Analytics

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings - Whiteboard Friday

A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today's Whiteboard …

12 Content Marketing Metrics You Aren’t Measuring | SEJ

A shocking 49% of marketers only use basic metrics such as clicks and downloads to measure content effectiveness. Another 17% have no metrics in …

How to Rank Content in Multiple Regions and Languages | SEJ

The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over …

Search Engines