Andy Sell

32 Flips | 5 Magazines | 7 Followers | @AndySell2015 | We want to provide you with up-to-date content on the status of digital marketing. Budgets are tight and people are busy - this should ease the burden a bit. Andy optimal.marketing

The Omni-Channel Technique You Need to Implement

Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of …

Cross-channel marketing 2014: trends & opportunities [infographic]

<b>The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent</b> …

Omni-Channel Integration: The New Digital Marketing Imperative

Multi-platform and cross-channel tracking strategies have been hot topics in the digital marketing and ecommerce communities for some time now.<p>But …

Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a …

The ABCs of Landing Pages That Work [Infographic] - Copyblogger

<i>Landing pages are bread and butter. Landing pages never stutter.</i><p><i>Landing pages are rhyme and reason. Landing pages stay in season.</i><p>See what I did …

Why SEO Is Much Easier Than You Think

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user …

Black Hat

Five Google Analytics Shortcuts to Speed Your Analysis

Are you spending too much time fiddling within Google Analytics?<p>Do you want to streamline your analysis experience?<p>Monitoring and reporting Google …

7 Sins of Social Media Marketing

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public …

How Responsive Web Design Works [Infographic]

This infographic illustrates what responsive web design is, how it works, and why you should make the switch.

6 Common Google Analytics Mistakes to Avoid

Google Analytics provides a wealth of valuable insight, but many business owners fail to take advantage of it -- even though it's free. Here are six of the most common mistakes to avoid when using Google Analytics.<p>Google Analytics is one of the best tools available for the modern digital …

Top 7 Online Marketing Trends That Will Dominate 2015

Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we’ve seen this year, as well as what we can expect in 2015.<p>If you’re interested in last year’s trends …

8 Sales and Marketing Questions to Help Your Business Systematically Scale

Don't let the day-to-day distract you from systematically building your sales/marketing base to scale. Here are 8 specific questions to improve your sales and marketing efforts to scale them systematically.<p>Klayton owned a successful retail and service contracting company in Atlanta, Georgia. When I …

14 Podcasts to Make You a Better Social Marketer in 2015

Podcasting is having a moment. Here are 14 podcasts that will make you better at business and more interesting at dinner parties.<p>Podcasting has been around for years. But thanks in part to the recent popularity of the true crime podcast "Serial," there's been an uptick in interest. Also because of …

8 Terrible Social Media Myths to Avoid in 2015

What not to do in social media in 2015.<p>As a small-business owner or entrepreneur, you know the sales and marketing landscape has changed dramatically over the past 10 years. For example, 10 years ago, "social media" didn't even exist! But now, it can be one of the most effective methods to …

What Most Marketers Get Wrong About Marketing

Why do so many marketing efforts fall short? Few people understand what it really is.<p>David Pottruck knows something about what it takes to make a project successful. As CEO of Schwab, he was responsible for turning the company into a Fortune 500 behemoth. Since then, he has recreated himself as a …

11 Marketing Trends To Watch For In 2015

The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be …

To Make Money with Digital, Be an Innovator – Not a Strategist

For many companies considering how digital technologies could or should transform their business models, the questions they face are questions of unprecedented uncertainty, where past experience may be no help.<p>It’s uncomfortable terrain for many strategists. But it’s familiar territory to …

9 Ways To Share Your Strategic Thinking Skills With Your Team

You already have the tools you need to help your team succeed–your strategic thinking skills. Here’s how to put them to use.<p>Your ability to think strategically is the most important leadership trait you can have–more important than your innovativeness, influence, communication skills, or ability to …

Are You A Strategic Thinking Marketer?

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn principles of strategic …

How To Separate Strategies from Tactics

by Jason Falls | November 24, 2014<p>I’ll be the first to admit, the first 6-7 years or so of my “marketing” career, I was a tactic-driven guy. While I …

Ford Motor Company

Tactics Aren't Everything. Successful Leaders Master These 7 Points of Strategy

Most people can't determine strategy from tactics. Here, growth guru Verne Harnish lays out his 7 Strata of Strategy, which are sure to give you the competitive edge.<p>Many companies build decent success based solely on executing good tactics. They manage the day-to-day profitably and can solve …

Goals, strategy and tactics for change | Seth's Blog

<b>The Goal:</b> Who are you trying to change? What observable actions will let you know you've succeeded?<p><b>The Strategy:</b> What are the emotions you can …

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Advertising campaigns can be complex, requiring multiple strategies and intense collaboration among team members. There are several creative …

So, you want to be a Creative Director?

For many ad students the career path is murky at best.<p>Every semester I meet dozens of design students about to graduate and eager to leave the …

Creative Director, Marketing - IMG (New York, NY)

WME/IMG is currently seeking a Creative Director. The Creative Director will be responsible for all creative operations over a specific group of …

Careers at GCT | Job Listings | GCT

Careers in Digital Marketing

Play video<p>Great work starts with great people. We look for employees who are inspired and driven. See our latest opportunities below.<p>Load more …

What Does A Creative Director Do Exactly? And Is Justin Timberlake Qualified?

By Paula Bernstein8 minute Read<p>“Creative directors are the new rock stars,” says Andrew Lincoln, creative director at agency CP+B.<p>Given that Justin …

On Creative Direction

T<p>Three years ago, I wrote an article on A List Apart about one of my favorite topics: the difference between art direction and design. One of the …

Creativity