Andrés Velasco

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Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard …

Marketing

Facebook moves closer to YouTube and TV with new shows, Watch platform

Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube. Starting Aug. 10, it’s introducing a new …

Las complicaciones de VPAID provocan problemas a los editores

VPAID son las siglas en inglés de <b>“definición de interfaz de anuncio para reproductores de vídeo”</b>. Este script está disfrutando de un creciente auge …

The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought

With some of the internet’s largest media owners issuing refunds for fraudulent traffic, The Trade Desk and White Ops have entered a pact that will …

Jeff Bezos, Elon Musk, Bill Gates, and Warren Buffett All Use This Ancient Philosophy to Build Wealth

Figuring out what matters to you most may be the most important decision you can make.<p>Granted, philosophy may not sound like the most exciting subject to learn about in this day and age--how could the thoughts and opinions of ancient Greek philosophers of 300 BC, and dazzling minds such as Cicero, …

Jeff Bezos

GroupM Rolls Out Expanded Viewability Standards | GroupM

<b>UNILEVER, CAMPBELL SOUP COMPANY, CHURCH & DWIGHT, SHELL, SUBWAY, AND VOLVO CARS SUPPORT GLOBAL ROLLOUT OF GROUPM’S VIEWABILITY STANDARDS</b><p><i>Hulu,</i> …

RhythmOne First to Achieve IAB's OpenRTB Certification

LONDON, UNITED KINGDOM and SAN FRANCISCO, CA--(Marketwired - May 16, 2017) - RhythmOne plc (LSE AIM: RTHM) ("1R" or "the Company") today announces …

Yume confirms sales talks with RhythmOne, stock gains

Yume Inc. yume a struggling advertising-technology company, confirmed Wednesday afternoon that it has engaged in sales talks with RhythmOne PLC RTHM, …

RhythmOne Announces Integration with Google's DoubleClick Exchange Bidding (EB)Blog - RhythmOne

<i>Brings Additional Demand Opportunity to DoubleClick For Publishers (DFP) Clients</i><p><b>London, England and San Francisco, CA – 25 July 2017</b> – RhythmOne plc …

BizBash — Event Planning News, Ideas & Resources

Today's Top Reads<p>Be the first to read BizBash News Register for BizBash Events<p>THE SCOUT<p>Forecast: 9 New Ideas for Summer Events<p>OPINION<p>Guest Column: 6 …

The Top 100 Events 2015

It's no accident when a benefit raises $100 million, or when a music festival dominates social media feeds coast to coast. These results are the …