Andrés Henao

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How to Start an Online Business in 10 Simple Steps

Updated July 20, 2017<p>Eager to start an online business or start a new blog, but not sure where to start? With improving technology, including …

Small Business

How to Use Google AdWords: What Retailers Need to Know

You may have heard about how no one pays attention to digital ads anymore, and that they’re becoming increasingly obsolete. In fact, pay-per-click …

The No. 1 Marketing Tool You're Hardly Using

Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts.<p>While most feel snail …

Marketing

National Geographic is Instagram's Most Followed Account. What You Can Learn From Their Success | Inc.com

Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. Last year, the popular photo app crushed rival networks like Snapchat and Twitter with over 700 million monthly active users.<p>So, …

Photos

How I Increased My LinkedIn Views By 10x Almost Immediately | Inc.com

For almost as long as I've been writing on the internet, I've been sharing my posts on LinkedIn. To be honest, I did so because it was easy. I just clicked on the little button above and that was that. I never expected many people to see what I wrote, because each update was only seen by a small …

Multi-Level Marketing

8 Actionable Instagram Marketing Tips

These tips will help you grow your social presence.<p>This story originally appeared on Buffer<p>At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.<p>I read through more than 20 …

Evolution Of The Four Ps: Revisiting The Marketing Mix

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,<i>”</i> according to one of my former Harvard University professors, Nick Nugent. The concept of marketing remains the same but the marketing mix, or …

Marketing

Social Media for Events (2018 Edition): A Complete Guide to Marketing Your Events Using Social Media

42 strategies, ideas, tips and tactics to use social media to promote events. The intelligence you need to make better decisions in one handy guide. …

Public Relations

5 content distribution strategies for 2018

I personally feel that the most overused digital marketing phrase is “Content is king.”Yes, content <i>is</i> important. Google loves quality content. Your …

Marketing

Cómo crear un efecto congelado con Photoshop paso por paso

<b>Como ya hemos visto en otras ocasiones, la capacidad que nos otorga Photoshop a la hora de crear contenido es casi ilimitada. En esta ocasión os</b> …

How to Create Engaging Social Media Campaigns That Get Attention

Getting people's attention on social media is more difficult than ever.<p>Between content shock and ever-changing social-network algorithms, reaching …

Las marcas propias llegan al 96% de los hogares colombianos

Así lo explica el reporte “<b>Consumer Insights”</b> de la consultora Kantar Worldpanel en el que además se explica que las marcas propias <b>llegan al 96% de</b> …

How Video Is Changing the Way Consumers Shop | eMarketer Retail

New data from Think with Google reveals that more consumers are turning to videos to see products before they buy them. In fact, four in 10 YouTube …

Predictions for content marketing in 2018 - Content Marketing Association - CMA

January 8th, 2018<p><b>So we are into the second week of January 2018, and while your New Year’s Eve hangover ought to be a distant memory the resolutions</b> …

How to build a Successful Digital Marketing Planner

Marketing Planners for Social MediaIn our last post, we wrote about building a marketing strategy and how the strategy clearly defines your marketing …

Why I Give Away My Knowledge for Free -- and How That Helps Me Drive Sales

Sharing what he knows, this contributor has found, helps people connect with him, making them more likely to become paying customers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By any conceivable measure, the performance of my YouTube channel is abysmal. My videos average 700 …

7 Essentials for Any 2018 Digital Marketing Strategy | Inc.com

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, …

Marketing