Andrew Wilmot

20 Added | 1 Magazine | 1 Follower | @AndrewWilmot | Marketing Consultant, Trainer & Aspiring Author

FDA releases draft social media guidance for drugmakers

In draft guidance issued Tuesday, the FDA said drugmakers must be sure to disclose the "most serious" risks of their treatments when discussing their …

Restructuring the Marketing Department | The Cape Marketing and Consulting Company

A few years ago I was working with an organisation that was undergoing a significant restructure. Although the restructure affected the entire …

Marketing on a Shoestring | The Cape Marketing and Consulting Company

Towards the end of last year, The Cape Marketing & Consulting Company was retained by a guest lodge, AshDen Lodge in South Africa, to help them raise …

Focused marketing plans | The Cape Marketing and Consulting Company

I recently met up with a former colleague, let’s call him Rob, for a beer and a chat during one of his very rare moments of downtime in his busy …

Global brands | The Cape Marketing and Consulting Company

Technology, particularly transport and communications technology has made the world a far smaller, increasingly homogenised place. Isolated …

Global brands, Standardised messaging, adapting marketing | The Cape Marketing and Consulting Company

Over the past decade or so we have seen an almost unprecedented expansion into new developing markets as China, the BRIC countries, South East Asia …

Effective multichannel marketing | The Cape Marketing and Consulting Company

The explosion in digital capability over the past decade has led to a radical rethink about the channels we use and the way we do things within the …

Project management for marketers | The Cape Marketing and Consulting Company

Almost without exception, every brand manager will be required to manage at least one project during his or her tenure with a brand. Projects can be …

Marketing & the Art of Flyfishing | The Cape Marketing and Consulting Company

For my sins, I have been a fairly fanatical flyfisherman ever since moving to Jo’burg in the early 1990s. Now, I had been fishing with my father …

Strategy and organisational structure, strategy, structure | The Cape Marketing and Consulting Company

In today’s incredibly competitive world, leadership teams seem to be pursuing operational effectiveness as their primary goal, very often in the …

Delivering effective medical education meetings | The Cape Marketing and Consulting Company

Medical education meetings are time consuming to organise and often difficult to deliver but they still offer pharmaceutical companies a prime …

The challenge of forecasting | The Cape Marketing and Consulting Company

<b>Introduction</b><p>Forecasting product sales is one of the most important activities undertaken by the brand team during the course of the year. Whether it …

The importance of environmental monitoring | The Cape Marketing and Consulting Company

The operational environment within which the firm finds itself can be roughly defined as all the external forces and influences, direct and indirect, …

Value Proposition & Positioning Statement | The Cape Marketing and Consulting Company

It has never ceased to amaze me that, in all the companies I have consulted into over the past 6 years (and most of them are leading players in their …

Levels of product, types of product | The Cape Marketing and Consulting Company

So what are you really selling? Simple enough question, I suppose, but often not an easily answered one for many organisations or brand teams.<p>In a …

Marketing strategy case study | The Cape Marketing and Consulting Company

<b>Business Challenge</b><p>A company manufacturing vaccines was faced with a particular challenge in response to a new Department of Health recommendation: …

The One-Page Business Plan

We’ve all been there, asked to write a business plan that usually takes weeks to prepare and ends up with around 60 PowerPoint slides being presented …