Andrew Trull

47 Flips | 2 Magazines | 1 Like | 5 Following | @AndrewTrull | Keep up with Andrew Trull on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrew Trull”

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

15 PR Courses I'd Like to See

15 PR Courses I’d Like to See<p>January 22, 2014<p>January 22, 2014<p>Ketchum hires between 300 and 400 people a year globally (Click to tweet). We have a …

How Curiosity Cultivates Creativity

A lesson from the life of Leonardo da Vinci about how observing the world around you can lead to creative breakthroughs.<p>If an idea is the seed of strategy, experience is the seed of an idea.<p>But can there be qualitative differences in experience? Yes, research has shown that the reason time seems to …

Five Questions Every Leader Should Ask About Organizational Design

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “<i>Every</i> leader needs to have a model of organization design.” Typically a graphic depiction of the organizational components to be addressed in a redesign …

10 creative PR ideas to try

Few ideas take off on the first try. Sometimes ideas flop, but we tinker, tweak and try them in new ways.<p>Reinvention is a PR strategy. And so, from …

Public Relations

The Whole Culture of a Business Should Be Built on Its ‘Why’

Business. The word used to conjure up dreary images of briefcases and pressed shirts.<p>But this perception as we know it has shifted radically. Today, …

Retail Sales Originating From Pinterest Blew Up Over Thanksgiving Weekend And Cyber Monday

<i>Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.</i><p>Based on results from the Thanksgiving holiday weekend …

Social Media

The Science Of Great Ideas–How to Train Your Creative Brain

Creativity is a mystery right? Maybe not. Here’s a look at the science of the creative process and how to harness your brain’s power to come up with more great ideas.<p>Ah, ideas. Who doesn’t want more great ideas? I know I do.<p>I usually think about ideas as being magical and hard to produce. I expect …

10 Ways to Promote Yourself to Entrepreneurial Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Too many entrepreneurs I know still believe that their great idea will carry their startup. Yet most investors agree that the "idea" is worth nothing alone, and it's the entrepreneur's execution that counts. That means that selling …

Entrepreneurship

The One Thing That Truly Motivates Creative Talent–And How To Foster It

By Deborah Morrison6 minute Read<p>Talent. It’s the subject line of many an inbox message these days. All of us who belong to the great ecosystem of new …

Creativity

How To Fail At Almost Everything And Still Win Big

I mentioned him on this blog before because he gave some of the simplest, most profound advice for getting along with people that I've ever heard:<p>Be brief and say something positive.<p>If you've read Dilbert, you know Adams understands a great deal about human nature.<p>(Then again I probably relate more …

Self-improvement

Welcome to the “Designed By Me” Era

Since at least the early ’90s, we’ve been hearing that Mass Customization is going to change the consumer landscape, but by and large, we still buy manufactured goods the way we have since the middle of last century. With the exception of custom-crafted luxury goods like bespoke tailored suits and …

The ‘Organized Chaos’ Of The World’s Largest PR Agency

An ode to AP style, and why it matters in PR

Like many PR professionals, I earned my college degree in journalism. The curriculum for this degree included many classes focused on writing (in …

Public Relations

Be Grateful More Often

Although I didn’t move to the United States until I was an adult, every year I look forward to one of the most American of holidays: Thanksgiving. Turkey, pumpkin pie, long hours of cooking and relaxing with family and friends make the day a particularly fun one. I also look forward to Thanksgiving …

The PR consultant dress code strategy

A lot of people ask me: What do you wear when you work from home?<p>I’ve got to tell you, this part of the job does not suck. I frequently wear shorts …

Clothing

The Period Is Pissed

The period was always the humblest of punctuation marks. Recently, however, it’s started getting angry. I’ve noticed it in my text messages and …

University of Pennsylvania

Coca-Cola digital chief: 'Kill the press release'

<i>Editor’</i><i>s note: This story is taken from Ragan’s new distance-learning portal</i> <i>RaganTraining.com</i><i>. The site contains more than 200 hours of case studies,</i> …

Infographics

5 PR and social media trends for 2014

Want a glimpse into the future of what's hot in PR, marketing, and social media for 2014? I'll let you in on a little secret: The future is already …

Public Relations

6 things that undermine a strategic communications plan

The term “strategic communications” is not just business jargon.<p>A well-designed communications plan is a strategic asset; it can boost brand value, …

Public Relations

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

Google Reveals Its 9 Principles of Innovation

Want to know what’s in Google’s secret sauce? Chief social evangelist Gopi Kallayil dishes out the tech giant’s success recipe.<p>Ever wonder what makes the Google the holy grail of productivity and creativity? There’s no magic in the drinking water at the Mountain View, CA company. The tech giant …

10 Behaviors to Cultivate a Powerful Culture

Not happy with your employees' work? You might have a trust issue. Take this quiz to see if you're doing enough to cultivate an environment of mutual trust.<p>Entrepreneurs face trust issues every day. When you hire new people, for example, it's natural to wonder if they will fit into the culture. …

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>If you’re managing social media for your business, it …

The Best PR-Reporter Relationships Are Selfless

Make yourself useful and reporters will realize that you care about more than a cheap score.<p>PR people in many cases are borderline intolerable. The few that are well-received generally position themselves as utilities. They're able to do research and help reporters get stories written that aren't …