Andrew Becker

10 Flips | 1 Magazine | 4 Likes | @AndrewBecker | Keep up with Andrew Becker on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrew Becker”

4 Steps for Creating a Successful New Brand

Building a new brand is a daunting task. After all, branding defines the core message and values of your organization, product or service, and it …

How to Get Better Engagement on Facebook and Twitter

Return on Investment is incredibly important, and when it comes to soft marketing tools like Facebook and Twitter, it’s easy to think that putting up …

7 Obscure Facts You Should Know About Facebook Advertising

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With over one billion daily active users as of September 2015, Facebook is more popular among advertisers than ever. While Mark Zuckerberg and Sheryl Sandberg regularly grace the tabloids, there are quite a few facts that go unnoticed …

Four Ways to Use Social Listening to Boost Customer Loyalty

Business owners love the idea of making all customers loyal customers. But, in reality, fostering true customer retention is about as easy as Donald …

HugeDomains.com - EnginAl.com is for sale (Engin Al)

Hurry - once it's sold this opportunity will be gone!<p>Besides being memorable, .com domains are unique: This is the one and only .com name of it's …

Report: PR pros should focus on ‘influencer’ marketing, VR

With each New Year comes new trends for PR and marketing to conquer.<p>Here are a few takeaways on what to expect in 2017—and what communication …

Public Relations

How To Use Instagram For Social Media Engagements

Social media is used as a marketing tool for engagement in different ways. Instagram has now become a hub for business, and now consists of millions …

Influencer Marketing Programs: 3 Mistakes Brands Should Avoid | Inc.com

<i>By Tina Wells, CEO and founder of Buzz Marketing Group.</i><p>Influencer marketing is a hot topic in marketing right now. Over 70 percent of marketers reported using influencer marketing in their campaigns in 2015, according to data from Adweek, and that number is likely to continue to grow in the years …

Marketing

Two big Snapchat updates make the app work more like Facebook, Instagram or Twitter

Snapchat overhauled two key features Thursday, bringing it more in line with Facebook,<p>InstagramandTwitteras a place to see what’s happening in the world at any moment.<p>In an update soon coming to all users, Snapchat will add a search bar at the top of the app. People can look up friends, media …