Andrés Sanhueza

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52 Types of Marketing Strategies

6 Things You Can Get by Installing iBeacon Technology

Tiny device called iBeacon is now emerging in almost every cool places in the world. This tiny device works with Bluetooth Low Energy is bestfriend …

iBeacon – TechCrunch

Nov 19, 2016 Arif Janmohamed<p>The precise information you need, delivered exactly when and where you need it. Personalized engagement and experiences. Easy step-by-step navigation. These are just some of the things you get with in<p>Sep 30, 2015 Natasha Lomas<p>Spare a thought for high end fashion …

Croissant Lets You Reserve A Seat At A Co-Working Space Or Coffee Shop Using iBeacons

Three co-founders from local deals startup Perqy — Dave Idell, Adam Chew and Nisha Garigan — met up this weekend at the TechCrunch Disrupt NY Hackathon to present their project, which uses iBeacons installed at local businesses, like coffee shops or co-working spaces, to allow customers to reserve …

GUEST COMMENT How iBeacons can save retailers and increase sales

Today when ecommerce is eating into the sales of brick and mortar retail chains, proximity-based marketing strategies can revive sales and increase …

Metromile's Tag uses Apple iBeacon tech to track your driving

For almost three years now, Metromile has offered a pay-per-mile insurance service that tracked your trips via an OBD-II reader (a device that plugs into your car's data port) called the Pulse which also provided other useful info like your mileage, parked location and fuel costs. Today, Metromile …

Washington State

Meet Google’s “Eddystone”—a flexible, open source iBeacon fighter

Google's cross-platform standard combines the best of iBeacon and The Physical Web.<p>Move over iBeacon—today Google is launching "Eddystone," an open …

Google announces a Bluetooth beacon platform to compete with Apple’s iBeacons

Google today announced a new beacon technology called Eddystone along with APIs that together it hopes will make it easier for Android and iOS-powered devices and beacons in close proximity to communicate with one another. Unlike iBeacon, Apple’s take on the Bluetooth-based protocol, Eddystone is …

Google rolls out Eddystone, an open-source iBeacon rival

Apple's iBeacons are about to face a new wave of competition.<p>Google just unveiled a new platform for bluetooth beacons, along with a new set of tools …

Internet of Things

NOTIFYOU iBeacon Reminder System Launches On Kickstarter (video)

Grant Adams has taken to Kickstarter this month to promote his new reminder tool which he has designed to provide a way of alerting you to tasks …

THE BEACONS FAQ: Everything you need to know about beacons and Apple's iBeacon system

There has been a lot of confusion about how beacons actually work, so as part of ongoing research on beacons from BI Intelligence, we've put together an in-depth "Beacons Explainer," with frequently asked questions on beacons.<p>The explainer complements our new beacons report, which estimates the …

H&M jumps on the Ibeacon-bandwagon – with Shopjoy’s technology

H&M jumps on the Ibeacon-bandwagon – with Shopjoy’s technologyBreakit reveals that H&M have placed so called Ibeacons, which can be used to track …

Retail innovators: 5 startups pass out of Target’s accelerator in India

Five startups have just completed a four-month incubation program at US-based retailer Target’s accelerator in Bangalore. This is the second batch to …

Forbes Welcome

Retail Is About to Be Reinvented, Driven by Digital Technologies

Since around the time Amazon Prime began offering recurring orders on things like toothpaste and dish soap, people have been predicting the death of …

Brick-and-mortar retailers are betting on these 5 in-store technologies to win back shoppers

To catch up with changing consumer behavior, physical retailers are adopting digital technologies - from beacons to interactive fitting rooms - to keep customers engaged and coming back for more. These in-store technologies are interactive, productive tools designed to catch the attention of …

3 Retail Technologies That Cross Over E-commerce

Ever since the retail market of the Web exploded, the expectation was that brick and mortar was doomed. For some stores, such as Borders Books and Music, it met its fate as Amazon.com marched across the bookstore landscape and chewed up most of what was in its path.<p>However, for the rest of the …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

5 Reasons It Makes Sense for Retail Businesses to Invest in Cloud Technology

As Cisco switched to a cloud-based collaboration solution, more organizations are now joining the bandwagon of utilizing cloud-based technology to their advantage.<p>Image Credit: PicScout<p>What was once a buzz word in the corporate IT department is now getting a huge potential across the globe. Many …

Retailers told to adapt or die in an asteroid strike of technological changes

Retailers will be hit by an ”asteroid strike” of technological change that will kill off those that fail to adapt, according to Dixons Carphone boss Seb James.<p>The arrival of household technology that communicates through the internet - the so-called internet of things - would bring a shift in …

Internet of Things

Retailers: it’s not the tech you use, it’s the way you use it

In the UK, we’ve been heralding the death of the high street for years. With good cause, you might say – a recent PwC study found that stores are closing at the rate of 16 a day, with 3,003 closures during the first six months of this year. For those of us born before the millennium, the …

In-store technology: top tips for high street retailers

With shoppers relying more on smartphones, tablets and with advances in online shopping, the traditional high street is sometimes portrayed as being in a death spiral. However, technology cuts both ways and connectivity has provided retailers and brand owners with new opportunities to engage.<p>To …

Virtual reality and wearable technology offer opportunities for retailers

Mobile is only just catching up with desktop computing as a key retail channel, but the debate has already moved beyond mobile. The development of Google Glass, Apple's rumoured iWatch and the acquisition of virtual reality headset Oculus Rift by Facebook are the opening shots in the battle for a …

Brands, technology and the changing face of retail

Retail is getting complicated. It is no longer a case of simply stocking shelves with desirable goods and waiting for shoppers to flock through the doors. Rapid developments in technology are changing the game.<p>Modern-day retailers have to make their goods available via websites and mobile apps, run …

12 Digital Technologies Retailers Are Investing In

It's a tough market out there for speciality retailers. While the ecommerce grew 13% in the first quarter of the year compared to Q1 2012, Amazon …

Mobile Relationship Management Platform

Apple Passbook Passes<p>Tools to create, manage, and update Apple Passbook Passes<p>One of the most useful — and misunderstood — features in the iPhone is …

Best Buy fights showrooming with new mobile-focused loyalty program | Retail Dive

Best Buy has revamped its loyalty program with mobile playing a key role in improving the in-store experience and offering consumers exclusive …

10 Recipes Every Giada De Laurentiis Fan Should Master

Alice Gao, 2014, Television Food Network, G.P. All Rights Reserved.<p>You may know Giada De Laurentiis for cooking up classic Italian dishes or adding a …

ETER9: The Social Network That Turns Your Personality Into an Immortal Artificial Intelligence

By learning everything there is to know about you and your online habits, social network ETER9 promises a kind of digital immortality wherein an …