Andres Gonzalez

52 Flips | 16 Magazines | 8 Likes | 10 Following | 42 Followers | @AndresGonza5vpo | Keep up with Andres Gonzalez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andres Gonzalez”

You’re doing your weekend wrong

Just because you didn’t work last weekend doesn’t mean you had a good weekend.<p>White-collar workers are logging longer hours than a generation ago, and Americans excel at the losing game of competitive busyness. In this context, a weekend without email and spreadsheets might seem like a victory in …

Happiness

People who work from home make $4,000 more in salary every year

Around 3.9 million Americans are working from home — and many are getting paid more money for it than they would make in regular office jobs.<p>That’s …

Create an Awesome Brand and Successfully Market to Millennials

Millennials are the most educated, open minded and dynamic demographicThe post Create an Awesome Brand and Successfully Market to Millennials …

6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. …

A Beginner's Guide: 6 Ways to Use Video to Amplify Your Brand Presence

Whether you need to grow your personal or professional brand, video is a great way to get started.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re running your own business, you need to make sure you establish a brand presence. This often takes a lot of time and a lot of …

5 Easy Exercises to Find Your Brand's Voice

It's what every consumer should hear whenever and wherever they encounter your product or service.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for …

Here's Why Your Branding Is Worthless Without Direct Response | Inc.com

<i>By Erik Huberman,</i> <i>founder</i> <i>and CEO of Hawke Media.</i><p>The brands my company works with, both large and small, often assume they have to choose between sales and branding. They'll say things like, "We're very PR-driven right now" or "We need a return on investment but don't want to be pushy." But what …

Marketing

Nine Tips On How To Create A Logo That Perfectly Represents Your Brand

Your company logo is a key piece of your identity as a brand. Not only is it a visual representation of what your business stands for, but it can also inspire your target audience to take action and ultimately build loyalty between your brand and your customers.<p>Whether you’re an established …

One Surprisingly Simple Rule that Will Make Your Goals Happen Faster

Like many people, Angel and I spent years struggling to make even the slightest bit of progress on the goals we had set for ourselves.We started new …

Junk Food

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for "more") and …

How to Use Your Branded Videos and Photography to Magnify You

You have chosen the expert to create your perfect magnetic video and photos to brand you. The next question is, how to use these branded videos and photos to magnify your presence online?<p>How can you use great photos and videos to attract more clients, lead more key people of influence on your list …

5 Social Media Tips You Aren't Using That Can Lead to More Distribution | Inc.com

Last week, my marketing team returned from HubSpot's annual INBOUND conference where they not only got to see Anna Kendrick, Trevor Noah, and Alec Baldwin, but they also got to learn more about content marketing (equally exciting, I know).<p>And one of the major content marketing trends we're paying …

3 Science-Backed Ways to Stop Overthinking Everything in Life

Overthinking is both a blessing and a curse. While some see it as a sign of a curious, analytical brain primed for problem-solving, others believe it …

Psychology

If you want to influence people don't try to persuade them. Use ‘pre-suasion’ instead.

Today and every day we are the targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians trying to persuade us to buy something, do something or think a certain way. And they're good at it. Over the years, they've learned a lot about which features to build into a …

14 habits of exceptionally likeable people

Napoleon Hill is the grandfather of self-help authors, inspiring the likes of Oracle founder Larry Ellison, media mogul Oprah Winfrey, and …

Self-improvement

9 Things Highly Effective People Do After They've Been Away on Vacation

You've had a great vacation but you're not-so-ready to go back to work. Here's how to handle it.<p>As an American, you legitimately could spend every day of your life on vacation--and still make a good living. But the truth is, few of us actually do this. Instead, we work hard, take time off when we …

I went from multimillionaire to broke overnight — here's how I reinvented myself

You may dream of starting a new business. You could move across the country. You fall in and out of love. You lose a loved one.<p>In other words, life happens and it completely turns your life upside down.<p>Around four years ago, it seemed like I was living the dream. I successfully sold my startup, had …

Nike Now Makes Most of Its Products From Recycled Waste

Nike is doubling down on waste. In its annual sustainability report, issued on Wednesday, the sportswear giant revealed that 71 percent of its shoes …

If it No Longer Serves You or Makes You Happy, Let it Go

I recently lost my best friend... not in the way that is sounds (as in death) but lost them nonetheless. I have been on a personal growth journey for some time now, learning about myself and what I desire in life, how to go after it and what blocks I have mentally and emotionally that have been …

One photographer is documenting the surprisingly beautiful doors of the world

Travelling can often present us with surprising beauty in unexpected places. One photographer turned that surprise into a stunning collection of beautiful ‘Doors of the World’.<p>Portuguese photographer André Vicente Gonçalves is already known for his ongoing Windows of the World project, documenting …

The 15 Places You Really Should Visit This Summer

It’s high time to get the summer holiday plans in gear and, inspired by the amazing colourful selection of summer essentials over at Kapten & Sons, …

Why Drinking a Little Booze Each Day May Be Killing You

Enjoy a cold IPA when you get home from work? Or maybe a glass of pinot with your dinner? This story may change your life<p>There will be no broken coffee tables in this story. No blackouts, shots of Jager, thumping hangovers, or epic tales of tossing park benches into duck ponds. I’m not the guy who …

Alcohol

The Time Salesforce Exec Adam Blitzer Got A Great Email Marketing Idea From A Wendy's Tray Liner

Even before he joined Salesforce via its acquisition of Pardot, which was part of the $2.5 billion Exact Target acquisition in 2013, Adam Blitzer always thought that sales reps were an overlooked marketing channel.<p>Blitzer thought about things like that back in the day; he was, after all, the …

How social psychology can benefit your social media marketing?

Humans use their emotional faculties a lot more than reasoning when making a purchase decision, according to conclusive research evidence. This has …

3 Unlikely Secrets to Being More Productive and Successful

<i>By Brian Sabin</i><p>Your phone is blowing up from calls, emails, and texts. Your growing to-do list on your desk is equally vying for your attention. You don't know where to focus and can't seem to get a single task done without interruptions. If this sounds like a typical day at the office, you're not …

How small shifts in leadership can transform your team dynamic

Simple tweaks in communication and role-modeling based on the latest behavioral research can nudge employees into top form and create a more …

Leadership

Surviving Generation Stress: 5 Minutes of Mindful Breathing

A colleague once told me that the key to being a great parent was simply to be the person you want your kids to become. I think we all want our kids …

Networking for Introverts: 4 Secrets to Meet New People

Networking can be, at times, awkward and even produce anxiety. The thought of reaching out to people you don’t know to build potential business …

Public Speaking

Small changes in your digital routine can make you smarter–and more sane

Back in the 13th century, scholars, and clerics complained about having an overwhelming abundance of books to read. One wonders what they would make of the constant stream of animal videos, articles, lists, gifs, blog posts and status updates that characterize the digital age.<p>Many people today …

The Morning Routine Experts Recommend for Peak Productivity

What’s the best way to start your day so that you really get things done?<p>Laura Vanderkam studied the schedules of high-achievers. What did she find? …