Andrej Koelewijn

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How Much Time Should You Spend in Product Discovery?

I get asked all the time, “How much time should we spend in discovery?”I have two problems with this question. First, it assumes you do discovery …

Product Management

CEO of the Product Revisited | Silicon Valley Product Group

The concept of the product manager as CEO of the Product has been one of the more controversial and polarizing topics in product, and most people are …

Product Management

A Product Manager’s Guide To Build An Enterprise AI Product

During his “<b>Nuts and Bolts of Applying Deep Learning</b>” Deep Learning school talk in 2016, Andrew Ng made an interesting comment about product managers …

Machine Learning

How Product Managers Are Driving Enterprise Transformation

The future of product management. I have written about this before. And I think that change really is here now — we see it happening with our …

Product Management

What Does a Product Manager Do?

<b>What Does a Product Manager Do?</b><p>The Wall Street Journal recently called product manager (PM for short) the MBA graduate’s dream job. (There are many …

Product Management

What Is Product Management — but Most Importantly, What Isn’t

After ten years working as a Product Manager, all I can say is that this career path has been one of the best decisions I have taken in my …

Product Management

Killing the Product Development Assembly Line

A PM’s Guide to Empowering Design and Engineering<p>The Before<p>Several years ago, at one of the previous places where I worked, we had major issues with …

Product Management

How to become a Product Manager + free practice

3 years ago I’ve changed my career path, from Software Development to Product Management. From time to time people approach me and want to know how I …

Product Management

Product Visionary vs. Product Leader

Many people want to work in product management. One of the most common questions I receive is how to break into product management. It’s a hard …

5 Tips for Building Effective Product Management Teams

Let PMs Be PMs<p>Product management is at an interesting point. More and more companies embrace it as a way to supercharge the business, gratify …

Product Management

Visually build your Value Proposition with a Value Proposition Canvas

what market you operate in, who your competitors, or alternatives your customer could substitute for your services if you did not exist;<p>the specific …

Real competitive analysis is about learning to love your competitor

When was the last time you were asked to do a competitive analysis? Was it when a new project or product was being considered? Did it feel like you …

Five ways to mitigate product risks

I had a great discussion recently with a group of product managers where we discussed this question:<p><i>As a product manager, you always seek to achieve</i> …

Steve Jobs was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

Once you realize your customers don't care about your 'product,' you'll be more likely to make a sale.<p>I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the …

Customers

The Complete Guide to Product Management (Part 1)

<b>Product management</b> is a role that most software companies recognize to be critical. Yet, it is surprisingly hard to define “product management” in …

Align Revenue To The Value You Create

“We want to create more value than we capture.”<p>Tim Kendall, the former President of Pinterest, repeated those words at an all hands to describe our …

Why you should stop using product roadmaps and try GIST Planning

Over the years I created my fair share of product strategies, roadmaps and project gantts. I don’t do them anymore. I found a better alternative …

Project Management

A Comprehensive Guide To Product Design

(This is a sponsored article.) What is a product? Until recently, the term was used only in relation to something material and often found in a …

UX Design

[Blog] Why I stopped using roadmaps and switched to GIST instead

Why I stopped using product roadmaps and switched to GIST planning<p>Over the years I created my fair share of product strategies, roadmaps and project …

17 Product Managers Who Will Own the Future of NYC Tech — and the 9 Frameworks They’ll Use to Do It

Last year, First Round hosted a seminar of 17 rising star product managers in NYC, taught by some of the best product leaders in the tech industry. …

Product Management

The Three Questions Facebook Uses To Guide Their Product Development

Julie Zhuo, the VP of Product Design at Facebook, describes in this talk she gave at Stanford the simple framework Facebook has developed to guide …

UX Design

The Six Minute Guide To Making Things People Will Love

The most crucial step to a successful startup, according to the most successful entrepreneurs.<p>What is the point of starting your startup?<p>Is it to …

Asana’s Jackie Bavaro on developing the role of product managers

Before Asana was a publicly available product, Jackie Bavaro was guiding the company’s product decisions behind the scenes as its first product …

Product Management

20 Product Prioritization Techniques: A Map and Guided Tour

<b>Prioritization is a top concern for most Product Managers</b>. It’s by far one of the most popular topics on PM blogs, Q&A sites and other online …

Why Trello Failed to Build a $1 Billion+ Business

In 2011, Joel Spolsky launched his company Fog Creek’s new product at TechCrunch Disrupt called Trello. It looked a lot like a whiteboard with sticky …

Project Management

Solve the Product Maze Backwards

As the father of young children, I can tell you that there is a special place in my heart for restaurants that provide puzzles and crayons for small …

Product Management

How Curious: Mindset of a Product Manager

Being a product manager encompasses many things; vision, organization, analysis, and communication, to name a few. But in my experience there is one …

Product Management

Problem-Market Fit

Almost all advice for early stage startup companies focuses on product-market fit, which is the point at which it’s clear that your product is …

Product Management

Want to get into product management? Here’e exactly how to do it…

There has never been a more exciting time to become a product manager in the digital or technology industry.<p>The tech industry is booming with more …

Product Management