Andrei Cismaru

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Twitter's new 'Personas' let brands easily target millenials, baby boomers and more

Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.<p>First up, Twitter is introducing something they call ‘personas,’ which are basically …

A nearby black hole just erupted for the first time in 26 years and scientists are ecstatic

But on June 15, astronomers detected something signaling that it had woken up.<p>Now, scientists around the world are using highly sophisticated instruments to learn as much as they can about this mysterious beast of nature before the black hole returns to its slumber, which will be soon.<p>Black holes …

Gmail boosts its emoji game, adds themes you can edit

Google is constantly tweaking usability features on Gmail, but a new update focuses on fun — emoji style.<p>Now, when you compose a Gmail message you'll …

Best Practices for Content Marketing through Social Media

To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) …

Here's What Facebook Wants Mobile Ads to Look Like

Facebook showed off a new ad mockup to marketers at Cannes Lions on Tuesday.<p>Facebook isn’t rolling out any new ad products at Cannes Lions on Tuesday, the ad industry’s week-long annual festival in the south of France.<p>But it does have an idea for a new ad product — one that will host advertiser …

Consumers to Brands: The Louder You Scream, the Less We Care

SAN MATEO, Calif., June 22, 2015 /PRNewswire/ -- In a recent survey of more than 2,200 consumers worldwide, 63 percent of respondents said that they …

Analysis: Several challengers to ‘Fab Four’ at Tour de France

Reigning Tour de France champion Vincenzo Nibali could have lots of company as he tries to repeat next month. Photo: Tim De Waele | TDWsport.comThe …

Breathtaking images of Saturn, the farthest planet we can see with the naked eye

Saturn flaunts the most majestic planetary rings in the solar system, but those are not the only things that make this beautiful gas giant unique. It's also the farthest planet from Earth that we can see with the naked eye.<p>From 746 million miles away, however, we can't observe Saturn like NASA's …

Apple may be working on a new buttonless phone

The report cites sources in Taiwan's integrated circuit industry that claim Apple is developing a new kind of chip for its multitouch displays that "will also come with integrated fingerprint sensors," so it could eliminate the home button.<p>Unfortunately, DigiTimes has a bumpy track record when it …