Andrea Maldifassi

74 Flips | 5 Magazines | 1 Follower | @AndreaMaldi2jnt | Keep up with Andrea Maldifassi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrea Maldifassi”

Editorial Roundtable: How Brands Will Define Meaning In A Mercurial Marketplace

adidas, GE, Pinterest, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket explain why straightforwardness will prove consequential in a …

Innovation

Digital in 2017: in Italia e nel Mondo

<i>Oggi è un giorno importante per la comprensione del comportamento delle persone nello scenario digitale, perché – come ogni anno – è arrivato il</i> …

How Warby Parker, Casper, and Dollar Shave Club Are Inspiring a New Generation of Entrepreneurs

Everlane, a minimalist online apparel company, has generated over $100 million in revenues and earned a $250 million valuation with relatively little …

Warby Parker

I migliori tool per individuare gli hashtag

La scelta dei giusti hasthag è fondamentale per una buona strategia: ecco i tool per individuare quelli più performanti.L'articolo I migliori tool …

Оптические иллюзии в интерьере

Швейцарский художник Феличе Варини (Felice Varini) создает в интерьере объемные геометрические картины, являющиеся лишь оптической иллюзией.<p>Феличе …

61 Amazing Weibo Statistics

With a number of Chinese digital companies going public in the US in the near future, Western interest in these companies with gigantic user bases is …

Social Media

Press Releases - Media Center

<i>Face-to-Face Engagement Still Characterizes World’s Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without</i> …

Four Top Tips To Boost Your Brand Through Great Images

Most people agree that photos enhance any business website or marketing campaign. A recent study on visual media has confirmed that photography is …

Infographics

China's middle class isn't what we thought it was

Lately, though, that growth has hit a snag as the Chinese economy slows and struggles to segue into a consumer-based model.<p>A new report from The Demand Institute — a collaboration between Nielsen and the Conference Board — examined the growth of the Chinese middle class by considering how much …

Manage Your Energy, Not Your Time

Steve Wanner is a highly respected 37-year-old partner at Ernst & Young, married with four young children. When we met him a year ago, he was working 12- to 14-hour days, felt perpetually exhausted, and found it difficult to fully engage with his family in the evenings, which left him feeling …

How a New Dutch Library Smashed Attendance Records

Facing declining visitors and uncertainty about what to do about it, library administrators in the new town of Almere in the Netherlands did …

Makerspaces

What is Service Design?

View all articles<p>Most design disciplines draw from other areas and fields. Technology, cognitive science and aesthetics all contribute to design as …

Building a Better Shopping Experience

It’s now time for retailers to bring the online and in-store shopping experiences together.<p>In preparation for the half-marathon that she intends to …

How Online Retailers Are Creating Immersive Brand Experiences in the Real World

If you have some time on your hands and nowhere to be, go to Warby Parker in SoHo. Tall, carefully stacked shelves with hand-picked literature, …

Can’t Miss Campaign: Your Year with Nike+

According to Nike, “Data means nothing if you don’t do something with it.”Inspired by the amount of running and training stats logged by Nike+ users, …

Marketing

Intel: Building Its Brand on Search for Over a Decade

For the past 40+ years, Intel has achieved an admirable marketing feat: Despite the fact that it doesn’t sell directly to consumers, it’s a brand …

Marketing

The Marketing Backstory Of How Intel Became A Household Name

Millions of otherwise tech-illiterate consumers came to know Intel through its “Intel Inside” campaign, which at the time was an incredibly novel marketing approach. Here’s what you can learn from their innovative strategy.<p>Things change, even if we don’t want them to. No company operating in the …

Intel Reboots Its Marketing Strategy

November 01, 2015<p>Share this content:<p>A new, more agile approach to content marketing is powering the computing company's marketing plans.<p>Intel is a …

Marketing

The Role of Design in Business

The frequent question asked of the design community is of its value to business. The query itself makes little sense. Quite simply, the role of …

Reinterpreting the Role of a Designer

<i>The following post is a transcript of a talk by Matthew Manos originally presented in November, 2012 at Carnegie Mellon University for their TEDx</i> …

Entrepreneurship

Case Studies

Uncategorized4 min read<p>Authour: Thuy Linh Do Edited by Christine Keene Overview Secondary Research is a common research method; it involves using …

Public Administration

Use Wechat and Weibo to penetrate the Chinese market - Marketing China

How to succeed on Weibo<p>Weibo (微 博) means microblog in Chinese, it is one of the most visited websites in China. Weibo has 300 million registered …

China

Personal Interview Survey - The Face-to-Face Method

Interviews

NIKE bridges physical space and digital experiences with NIKElab

apr 30, 2018<p>the staircase unfurls at the 1st-floor level, as if reuniting with its vast family of arboreal brethren in green park opposite.<p>the …

San Fernando Valley

Why Human-Centered Design Matters

• Partner Content<br>• Author: Dave Thomsen, Wanderful Media. Dave Thomsen, Wanderful Media<p>In 1894, W.K. Kellogg made a discovery that would forever change …

Marketing 3.0: Seven ways to move to human-centric marketing

<i>In this series of Smart Insights Best Practice Advice, Danyl Bosomworth of</i> <b>SmartInsights.com</b> <i>shares tips on best practice to get better results from</i> …

Marketing

Physical + Digital=The new reality of space - Workplace Strategy and Design - architecture and design

<i>We are increasingly occupying virtual worlds and public spaces at the same time. Photo courtesy of Flickr user Haags Uitburo</i>.<p>As a kid I remember …