Andrea Learned

19 Flips | 2 Magazines | 2 Followers | @AndreaLearned | Keep up with Andrea Learned on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrea Learned”

Is Your Brand a Living Entity?

A few companies are using Twitter to converse with followers in ways that build a new kind of connection to the brand.

Touting Your Leadership in CSR vs. the Bottom Line: What Are You Afraid Of?

<b>By Corey Pembleton and Leslie Bennett</b><p>Your organization has invested thousands if not millions of dollars into your CSR strategy. You have solid …

Renault, JLR, Nissan and Toyota drive car industry towards sustainability

Given its heavy reliance on raw material and legislative duties that place emphasis on the reuse and recycling of end-of-life vehicles, Europe's automotive industry is perfectly positioned to accelerate the agenda around closed-loop thinking.<p>Renault's Choisy-le-Roi factory has been pumping out …

Sustainability

The Rebound Effect

even years ago, on the heels of Al Gore's "An Inconvenient Truth," EXHIBITOR released the results of a groundbreaking survey designed to measure the …

Why sustainability pros hate net present value

We need a new business language to talk to about the future. Not just because we are moving into new territory, with new business models and …

Study: Most Americans Prefer Female Leadership Styles

In December, Mary Barra became GM's first female CEO, and the first woman to lead a major automaker. | Image credit: GM<p>Related:<p>A majority of American …

Green Sports News/Notes: Do Svidaniya Sochi

The Olympic Flame flickered off in Sochi, Russia Sunday night, putting an end to the XXIInd Winter Games. The environmental disaster that was the …

PeerIndex + Brandwatch

Find the people that matter<p>Explore the largest database of Twitter users of its kind to find and understand the communities that matter to you.<p>Locate …

Marketing

Model Behavior

The idea of business model innovation — that a company could launch a new business model never conceived of before, or transform an existing business …

Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

Social media is no longer the new kid on the block; it is now an accepted and practiced marketing discipline. Sure, we all made mistakes on the path …

Why I Was Wrong About Twitter

One year ago, I sat down with my publisher for a conversation that I was dreading. I had finished writing my first book, and it was time to discuss my (nonexistent) presence on social media. When Twitter came up, I was prepared with a list of objections:<p><b>1. It's Too Short</b> No one can possibly share a …

Brand Sustainability Stories That Tell Themselves

<b>By Andrea Learned</b><p>Sustainability can be a complex topic for any corporation or brand to communicate; yet to persuade the range of stakeholders to …

Archives

Sustainability, Leadership and Management Innovation

Last week, my Earth Institute colleague, George Sarrinikolaou, and I began team teaching a new course at Columbia on innovative sustainability leadership. Each week we will host a guest speaker from the emerging sustainability profession. Some of our guests are private sector sustainability leaders …

On Twitter, Reaching Out Is the Hardest Part

What keeps people, especially those in the business-to-business (B2B) world, from using Twitter? Being on a mission to identify those barriers for …

How to Be a Social Leader in Financial Services

CEOs that engage actively and effectively in social media are still a tiny minority in the business world – especially in the financial services …

The Year I Didn’t Retweet Men

Being mindful about whose voices I amplify.<p>In its early days, Twitter used to have a suggested user list, people whose Twitter accounts were …